With the rapid development of the domestic cosmetics market and the rising expectations of consumers, more and more domestic products begin to try the redevelopment of brand culture, and give the brand more unique charm with innovative design.

In 2020, the research and development team of Qianyan and Rococo design team, after conducting in-depth market research on the beauty makeup market, analyzed the visual characteristics of the brand and the preferences of the target consumers, combined with the characteristics of the product, and finally established the visual positioning suitable for Qianyan makeup "new national style. At present, it has successfully launched makeup products such as eye makeup pencil, eyebrow pencil, lipstick and eye shadow plate.

Qian Yan's "Goddess Image" eye shadow plate is targeted at young women aged 20-30. In terms of overall product creation, the product packaging style tends to be a strong oriental illustration style, the double equilateral hexagonal nested inner plate structure inspired by Suzhou Museum, and the production method of Chinese paper art flower box highlight the tonality of the product, skillfully combining oriental exquisite aesthetics with modern fashion makeup art.

The series of eye shadow plates are divided into four colors: the god of Luo, the god of flowers, the dragon lady and the mountain ghost, which respectively show the myths and stories of the four goddesses in ancient Chinese myths and legends. Through the story, the characters of each element refining, to create different colors of the new Chinese eye shadow plate.