design of taixiang cellar x ancient one
Golden Age

Taixiang Cellar
New gold outfit
Gold years


A Generation of Legends
In the prime of life



Guyi this service content:
Product concept refinement, liquor bottle type design, liquor gift box design
Bottle type process formulation, bottle type finished product proofing, gift box process formulation
Gift box finished product proofing, product video production, product picture rendering


Name of Work: Taixiang Cellar Legend/Fenghua
Customer Name: Guizhou Qianjiu Co., Ltd.
Service content: online and offline mainstream single product design
Service team: Guyi Brand Packaging Design Department
Warm Tip: Original products of ancient design, patent certificates, copyright certificates have been pirated, please think twice




Background: Taixiang Cellar, which began in the 1950 s, is one of the two major state-owned distilleries in Maotai Town and a time-honored brand in Guizhou. For 21 years, Taixiang Cellar has joined hands with Guyi to create one explosive product after another, and the market has given positive feedback with sales volume. Based on the foundation of high trust, the current achievements can be achieved only through the mutual achievements of the two: the brand of Yutaixiang cellar: the online channel has gained a lot through difficulties; Yu Guyi Design: Summarize the unique design system of online products.


From the initial product 1.0 to the product 2.0, the three major differences are also the market detonation.
Bottle type differentiation: Taiwan type bottle type combined with old wine shape for brand product upgrade design.
Material differentiation: metal material combined with young fashion design style, to create light luxury high value of new liquor products.
Channel differentiation: for online channels, grafting a bottle of multi-purpose creative design ideas, in the live room to create product topics, detonating sales.


This time it is also a brand-new big item that has been launched in the second half of 23 years: Taixiang Cellar: Legend/Fenghua, Online Fenghua: It is also the top selling liquor in a row. Off-line legend: also sounded the clarion call of the market




Design creativity: creativity comes from the brand itself, starting with the first word of the brand name, and re-deconstructing and interpreting the word "Taiwan" again; When not rigidly adhering to tradition, let the product have international temperament. The triangle is also the most stable figure in the plane, representing cohesion and giving people a static and balanced aesthetic feeling; it also represents stability, radicalism, movement and strong directivity when presenting different angles and forms. The triangle is also: Taixiang Cellar realizes the triangle advantage of consumer recognition with its own high quality and marketing methods, forming a virtuous circle and stable "iron triangle" relationship between wineries, brands, and consumers. It is also the innovation spirit of Taixiang cellar seeking change in the midst of stability, unwilling to be reconciled to the status quo, and bringing forth new self-challenge.


Therefore, we will see that the product image this time is actually the golden years of a bottle of gold-filled old wine, and the bottle shape as a whole presents a triangular trend to form a comprehensive situation. Traditional "Taiwan" character, back-shaped window pattern, classical Chinese aesthetics, depicted on the top of the cover.

The packaging material adopts the new "TEPP" foam material, and the differentiated packaging material makes the product more characteristic and strengthens the protection performance of transportation. TEPP foam material is a high-crystalline polymer with excellent performance and higher mechanical strength. With its unique and superior performance, it has become the fastest growing environmental protection new compression buffer and heat insulation material. It can be recycled and reused, and can be degraded. Will not cause white pollution.

The tour of Legendary Fenghua shows the charm of glory. The above is the introduction of the design of mainstream liquor items in the online and offline series of Taiwan Township Cellar and Legendary Fenghua. Special instructions: the works have been put into the market, and the copyright has been protected. Please do not copy or embezzle. The copyright belongs to the original Guyi design. The editorial department of the ancient one design brand is reorganized. The drinks are dressed in new clothes. The design is looking for the ancient one. If reprinted, please indicate from ancient one!