The product scheme is a pre-research design in 2019 and has been patented in the same year;

Crawls the typical scene that North American TV users generally like to use with the echo wall (Soundbar). The base is integrated with the echo wall, which meets the special base requirements of the North American market on the basis of conforming to the engineering standards, solves the contradiction that the existing TV products cannot be well compatible with the echo wall, and hopes to create an integrated excellent sound and picture experience scene.

After identifying market opportunities, we further conducted research and verification. We handed out a large number of questionnaires, and the results showed that the vast majority of users already have soundbar or have similar audio needs. This step makes it clear that there are indeed some differences between this market and domestic demand. Then, we also conducted in-depth interviews with selected user groups to further verify the rationality of the design strategy and obtain more details to better improve the product.

Combined with the sounbar of the TV design is a simple concept, and the use of soundbar to replace the original TV base is a deepening of this concept,

In the pursuit of ultra-thin design in the process of TV, LCD technology has made the bulky appearance of CRT TV a history. However, a variety of bases also follow. I don't like this different support design, thinking that they destroy the purity of the product.

To weaken the base, to return to unity, such a "revival" can also be an "innovation"

So when I started thinking about this two-in-one format, the first thing I wanted was not to destroy the unity of the product.
Therefore, the scene of using paper as "three-dimensional composition" in school gradually emerged in my mind. A piece of paper can be folded into different shapes from a square piece after folding, and a new spatial form can be established from a plane element.
Inspired by this, the existing PI of the brand is formed, which maintains the brand's visual symbols and brings new visual feelings at the same time. This semi-wrapping forms a wonderful form of integration, which has such a close connection while being functional.

In order to weaken the base and maintain stability, it is also necessary to think about mechanics.
Through the rear heavy bass and the addition of counterweight, the theoretical center of gravity of the whole machine is moved backward, thus reducing the front probe when the TV is landed. At this time, a small amount of front probe of the front output speaker (treble area) and the rear heavy bass base can realize the stability of the whole machine.

This is the wall-hanging state of the product. Although the amount of wall-hanging in the export market is not high due to its wall structure, we still consider the basic needs of users.
At this time, the rear counterweight is removed and becomes an independent subwoofer.
Cooperate with the front sound base to achieve complete panoramic sound output.


In the following years, the design of TV was still developing with lighter and more powerful sound and picture experience. The continuous development of screen sound, ceramic sound and other technologies provided technical conditions for products to realize light and high-quality sound and picture.
Now, the design idea of this scheme may not be the optimal solution, but the insight into the requirements in the design process, mining and product strategy provide a new positive thinking for the product route.