2019 Xiamen International Design Week
"Design as Strategy" Main Forum
Xiamen Design Week 2019
Design as a Corporate Strategy Forum

Time: November 30, 2019 (Saturday) 11:00-12:40 a. m.
Venue: Red Dot Design Museum Xiamen

Organizer: Xiamen Municipal People's Government German Red Dot Award Organization China Light Industrial Crafts Import and Export Chamber of Commerce
Organizer: Xiamen Municipal Bureau of Commerce Xiamen Huli District People's Government Xiamen Media Group
Executive Unit: Red Dot Design (Xiamen) Brand Operation Co., Ltd.

2019 the main forum of Xiamen International Design Week to gather the world's top design masters, discuss cutting-edge design trends and share the best business practices of design. The main theme of this forum will be "design is strategy", with the main topic "design trend and strategy" and the sub topic "user experience and value 」. From a macro perspective, we have insight into how top international companies that regard design as their business strategies can continuously drive business change and development; from the subdivision field, we analyze that user experience is no longer a product service, but extends to a broader range and closer to consumer emotions. Product form, and through the best business practices of Xiaomi and Tencent, demonstrate the huge business potential created by high-quality user experience.

Activity flow
Session time speaker
Main topic "Design Trends and Strategies" 11:00-11:35 Peter Zec
Sub-topic "Xiaomi's Product Design Strategy" 11:35-12:05 Ren Tian
Sub-topic "Design for Good-Tencent Social Design Exploration" 12:05-12:40 Chen Yan

Presentation by the speakers

Professor Peter Zec
Founder and Chairman of the German Red Dot Award Organization

Professor Peter Zec is a world-renowned design expert and writer who is world-renowned for launching and leading the Red Dot Design Award. Since 1991, as a professor of business communication, he has been the chairman of the German Design Association-North Rhine Westphalia Design Center (Design Zentrum Nordrhein Westfalen). Since then, he has a profound insight into the history of design and the economic value of design, and has accumulated a wealth of professional knowledge. He also published design-related books and compilations.

Ren Tian
Vice Chairman of Xiaomi Group Design Committee
Xiaomi IoT is responsible for user experience

Ren Tian, a start-up member of Xiaomi, has been responsible for the system design of the first version of MIUI to MIUI6, the promotion and promotion of Xiaomi ecological chain intelligent products UI/UE and new products of the chain. He is currently in charge of Xiaomi IoT User Experience and Xiaomi Wearable Software. Leading the team to win more than ten world-class design awards, including 5 red dot design awards, 2 iF design awards, 6 excellent design awards, etc.
Ren Tian served in the ATC Studios of Microsoft Asia Institute, and was responsible for the user experience design of Microsoft in China at that time, covering mobile phones, education, game platforms, including Surface Table,Windows CE 7, etc.

Chen Yan
General Manager of Tencent User Research and Experience Design Center
Vice President of Digital Guangdong

Chen Yan joined Tencent on May 20, 2003, QQ's first interactive designer and one of Tencent's advocates of user-centered design. She has led the design of more than 10 products such as QQ,Qzone, Tencent, QQmusic, etc. She has 16 years of experience in the field of experience design and is the author of "Design for You by Your Side: Tencent's Way of User Experience Design".
Responsible for Tencent User Research and Experience Design Department (Customer Research & User Experience Design Center). CDC was established in May 2006. It is a company-level design team of Tencent. It is committed to improving the user experience of Tencent products, exploring the innovation of Internet ecological experience, and is in charge of the design strategy of more than 800 investment companies under Tencent. I have experienced the experience design of Tencent's major products, such as QQ, QQ space, QQ games, QQ browser, QQ music, Tencent video, etc., and the incubation of more concept products.

Shi Zhenhong
General Manager of Red Dot Design China

Shi Zhenhong, Xiamen Haina Baichuan Talent Program-Taiwan Distinguished Expert, Director of Red Dot Design Museum · Xiamen, Curator of the National Department of Culture and Tourism.