On June 1, 2022, the first anniversary of the birth of the trendy pet brand "Pawup Little Fat Claw. Pets are not only company, they make us feel needed. Let every life need to walk together, and every heartbeat can warm each other. In order to continue this beauty, One Chong Hui Biology has established the "Pawup Little Fat Claw" pet brand, which is based on pet, insists on innovation and devotes itself to pet health. As a new brand of pet food, one pet joint Nanjing rococo, launched a brand-new brand image and pet snack packaging, to help small fat claw quickly to the market. In logo design, the positioning is simple and generous, and can intuitively show the brand category to consumers. With the brand name PAWUP English as the design main body, the silhouette of cat and dog is incorporated into the two letters "P". At the same time, the animal's "claw" is used as the bottom figure of logo, which is full and lovely, and is also consistent with the brand name of small fat claw. In the details of letters and characters, the designer adopts rounded corner design, and the overall graphics are more rounded; the main visual color of the brand uses bright red and red and white to enhance the identification of the brand. In the product packaging, the brand color red is still the main color, and the green color representing natural/healthy is the auxiliary color. Green parts can be changed with different color labels according to different fruit tastes.
In the design process, logo and brand name adopt bronzing process to highlight the texture. At the bottom right of the package, the transparent dew design allows consumers to see the physical characteristics intuitively and buy with more confidence.
At present, small fat claw pet products have been sold in tremolo, WeChat, Tmall and other channels. The brands sold have also spread from fresh dried fruit to series of products such as tooth cleaning sticks, grinding sticks and doughnuts, becoming new online red pet snacks.