Market status:
Offline has emerged innovative brands, their own brands need to upgrade also need to fit the current society and its common development.


User Experience:
Lead people who want to make tea, learn tea and drink tea to have popular science communication together, and introduce customers to the consumption of tea products from their preferences.

Market Research:
Through user consumption and usage scenario research, the audience is analyzed, and the space demand is biased to extend the space expression.


Space strategy:
The series of space products is single, but it needs to reflect the preciousness of Pu'er tea, and at the same time integrate the experiential consumption. The "Ru Kiln" with the aesthetic tea ware of the Song Dynasty is adopted as the main color, so as to achieve the light luxury space of the emerging tea brand that is compatible with the tea culture.

Optimize the experience:
Emphasize the preciousness from the old tea tree, allowing visitors to shuttle through the space and the flow of time for dialogue.