Customer Name: Youhaozi (Xiamen) Food Co., Ltd.
Service Item: Product Packaging Design
Project Content: Packaging Design of Youhaozi Bottled Hong Kong Milk Tea
Service Team: Shanghai Mick Packaging Design

Project Background: In the early stage of design, we did a lot of information collection: the same type of milk tea products, packaging sensory research, competition information collection, etc. We sorted out and divided all the information. Youhaozi originally had aluminum canned Hong Kong milk tea products on the market, so we need to consider whether the new packaging will follow the previous design style or create a brand-new product.

After the internal scheme screening of the design team and the intense discussion with Party A, we finally determined the final direction of this design.
The final plan is the application and creation of Hong Kong classic elements. The design adopts metallic retro classic Hong Kong shading, classic and lovely. The middle visual hammer adopts dark tea cup with signature font plate, which is fashionable and full of design. At the same time, the color matching is lively and classic, and it coincides with the attributes of milk tea.