"Introduction Instrument"-Beauty Black Technology, Comprehensive and Deep Repair of Skin, Opens a New Era of "Home Light Medical Beauty.
Category: Product Design | Intelligent Hardware | Beauty Care Products
Service Content: Appearance Design
Service Date: March 2019

Background: As a new generation in China's consumer army, the post -85/90 generation is gradually becoming the main force of Chinese consumption. The "post -85" and the personality "post -90" propped up the 80% beauty market; white-collar workers and college students became the mainstream consumer of beauty products.

Insight: With the improvement of consumer experience and the improvement of living standards, there will be higher requirements for the quality of consumer products. The main consumer groups are 80 and 90 urban white-collar workers, focusing on exquisite and quality life. In the new media era, products also have certain social attributes, and their appearance is relatively important. In addition, consumers' consumption of face value is not only to improve their face value, but also to take the "face value" (packaging, modeling, etc.) of the product as one of the important factors influencing the purchase decision. Under the influence of trends such as "beauty economy" and "beauty economy", safe and effective home beauty appliances are becoming the "new favorite" of consumers born in the 85 s and 90 s ".

Strategy: The product is positioned for home use and portable when going out. The product should give people a relaxed and pleasant experience and weaken the sense of equipment function. The product is the focus of more and more consumers to meet the flexibility of different spaces. The color is mainly color gradient, which is richer and has visual hierarchy. In addition, the exquisite gift box design increases the social attributes of the product.

Design: The functions include two round micro-current massage heads at the top, which fit the skin at 360 degrees and are easy to wipe and clean. The matte transparent lamp shell not only conforms to the overall aesthetic feeling of the product, but also increases the area of purple light irradiating the skin. The bulge spray vent allows the essential oil to penetrate into the deep layer of the skin at the nanoscale. The appearance is small and exquisite, and the details are rich. Rich colors meet the individual needs of consumers, and the gradual change of color levels enriches the vision. Cherry pollen is full of romantic atmosphere of young girls. Mist purple has a mysterious romantic color, and dark gray gives people a strong and mysterious feeling.