X'Lian | Brand Introduction

Cockroach Intelligent Technology Co., Ltd.
Based in Guangdong, a smart personal travel technology company
The product is characterized by small, light, durable, firm, intelligent and agile.
Deeply loved and sought after by international users

As a high-tech enterprise integrating R & D, production, sales and service
The company has a strong ultra-forward research and development team.
Have unique market views on electric vehicles for personal travel

X'Lian | Visual Recognition System


Logo design

The brand logo of cockroach is simple and intuitive.
Evolved from the first letter of cockroach and the image of cockroach

The X in the logo is both the antennae of the cockroach and the handle of the electric car.
L's evolved smile represents the brand's attitude towards easy life to users.
On the whole, X forms a stick figure of cockroach.

The entire logo uses anthropomorphic techniques plus a soft arc
It shows that the cockroach brand is committed to using the most professional technology.
People-oriented brings the most comfortable life to users.

Brand color system

Small sickle's brand standard colors and auxiliary colors
Milder blue and green are used.
It expresses the brand's sense of technology and comfort.

Auxiliary graphics

Auxiliary graphics are extended applications of brand logos
We extracted the local elements in it by identifying
And optimize the fillet as an auxiliary figure

Help brand logo to enrich visual effect in practical application
The Dual Role of Unified Visual Image