Li Bai, a poet, loves to travel through mountains and rivers, drink and compose poems. He once traveled to Dongting Lake with his good friend Xia 12 and climbed Yueyang Tower,
He left behind the poem "Climbing Yueyang Tower with Xia XII": "Cloud Lian stayed and the sky received cups. After being drunk, the cool wind blows and the dancing sleeves come back. 」
A design company that knows more about new consumption-Jia Guwen Creative, creates a new packaging presentation for Yueyang Tower Beer. Returning to the matrix of brand culture and tracing back to the source of history and culture, we designed the brand culture and literati history into the package to reproduce the scene of poetry fairy drinking and having fun in the towering Yueyang Tower.
Cultural and creative illustration packaging, in line with the visual aesthetic of young consumer groups, not only highlight the individual characteristics of product packaging, but also convey the unique brand image of Yueyang House wine.