Customer Service: COFCO Great Wall Wine Industry | Junya Brandy
Service Team: Jia Guwen Creative | Project Group 2
Service Content: Packaging Design | Bottle Design | Brand Logo | Brandy Wine Design

China has a long history of winemaking. Brandy is the art of distillation and an international unimpeded wine. As a traditional Chinese national brand, COFCO Great Wall Wine Industry is based on Chinese local culture and creates the Great Wall Junya Brandy together with it.
Integrate Chinese cultural elements into the product, use wine as a carrier, and use aesthetics to pour out the exclusive taste of oriental brandy.

In the era of consumption upgrading and value return, the Great Wall Junya Brandy spreads the Chinese flavor, opens a new chapter of the national tide, the rise of the national tide, and strengthens cultural confidence.


Jiagu Wen's creativity is invited to brew elegant works of art with oriental charm. We start with packaging design, break through consumers' cognition of brandy consumption, build a communication system of Chinese brandy culture, and establish Junya's unique brandy brand culture.

According to the brand interpretation, we disassemble the two parts as gentleman and elegant, and think about the logic of design creation from them, so as to inject soul into the brand. The gentleman's personality and gentleman's culture are the soul of the Chinese nation; Fengya pursues a delicate attitude towards life, and it is also the pursuit and yearning of life for a delicate and elegant life.

Brandy is the art of distilled liquor, with international, fashionable and healthy category attributes, is an elegant work of art. Consumers in this category are the backbone of society with higher consumption power, and their exquisite and elegant life attitude coincides with the product connotation of Junya.

Wine is also an emotional drink, we design to create an atmosphere of drinking, and establish emotional resonance with the target consumer group to the brand. At the same time, according to the product vertical, horizontal expansion of the value of the division, focusing on the high-end crowd, to help the brand to build a large single product in the industry.

The brand font structure is taken from the thin gold body of Huizong in the Northern Song Dynasty. The overall font is slender, emphasizing the elegant gentleman's spirit, and the visual presentation can better reflect the exquisite brand spirit. Sundial, refers to the sky grounded, rigorous, heavy and simple, a gentleman should be like the sky, strive for progress, perseverance, hard work, never stop.

At the same time, it implies the circulation of time, presents the unique sense of form in the process of brandy wine ripening, and strengthens its own visual experience. The product bottle label is based on the elements of rocks, plum, pine, orchid, and bamboo, combining Chinese and Western elements, implying that Junya Brandy originates from the brand attributes in the East, and conveys the information of cultural exchange and integration to consumers.

The "bottle body" line is taken from the shape of the gentleman's sword, which reflects the gentleman's style of Junya products, and shows the gentleman's tolerance, courage, freedom, self-cultivation, fairness and many other cultural connotations expressed by the products. The spiritual carrier of the gentleman has become the interpretation of the oriental spirit.


"Bottle cap illustration" landscape painting is the last heavy precipitation in Chinese human feelings. A gentleman takes mountains as his virtue and takes water as his virtue, which is just in line with the connotation of the brand.

The XO "bottle cap" extends the concept of time axis through the sundial element, such as the rotating time code, brandy is the craft of time, and XO needs more time to explore the flavor.

"Bottle type" is inspired by the chime bells that represent the culture of ritual and music. Ritual and music represent the virtue and character of a gentleman.

China is one of the wine markets with the most vitality and development potential in the world. Great Wall Junya brews good wine with ingenuity, mellow and soft, bringing consumers a brandy gift to show elegant gentleman's tolerance and share the taste of the world.



The creation of Jiagu prose constructs the exclusive visual language of oriental brandy with visual empowerment, translates Chinese culture with a more international perspective, shows the elegant gentleman's tolerance of a big country, and brings a pleasant drinking experience.