Use songs as a medium to find a breakthrough in cognition
The place of origin is the root and soul of medicinal materials, "Astragalus has the best taste in northern Qin". Northern Shaanxi Zizhou Astragalus, the only one that meets export standards, sticks to wild cultivation. No one knows such a good astragalus.
How to make customers understand and remember the place of origin and establish the cognitive advantage of place of origin? A song solves the problem!
We put the well-known lyrics "My family lives on the high slope of loess" on the packaging as a slogan. When customers saw the lyrics, they knew that this was Astragalus membranaceus from northern Shaanxi. The scene of high slope of loess and strong winds immediately appeared in front of them. Yes, this is where Zizhou Astragalus grows in the wild. The advantages of Zizhou Astragalus are vividly expressed.