Chinese traditional woodcut New Year pictures are representative projects in the category of traditional art in my country's intangible cultural heritage, but they have been limited to traditional forms, lack of innovative design, and limited dissemination. Combining traditional wood with new materials such as acrylic and silica gel, the printing process is relatively simplified and innovated, and the New Year red envelope is used as the carrier to make it both historical and cultural, and modern and unique design. According to the traditional Chinese woodcut New Year pictures, the cultural and creative design is divided into two themes: door god painting and new year custom painting, namely standing door god, flying horse door god, setting off firecrackers, hanging lanterns, hanging flower street and New Year's Eve dinner. On the basis of the traditional wood carving a set of silicone and acrylic composite transparent board, each board each eight pieces, a total of 16 pieces, can be repeated printing. The carrier of printing is red and yellow red envelopes for the Spring Festival, with exclusive printing boards and other tools, which can be printed freely. While experiencing the traditional culture, it is also beautiful and practical. The design not only protects and disseminates my country's intangible cultural heritage, but also enhances the design and application of traditional woodblock New Year pictures in modern products. It makes full use of relevant design elements to design simple and easy-to-operate cultural and creative products, and makes people pay attention to woodblock New Year pictures. The charm of traditional culture.