Pentawards has always been known as the "Oscar of packaging design", which has also been unanimously recognized by the industry and abroad. This year, due to the impact of the global epidemic, this year's Pentawards Gala has changed to be presented to everyone in the form of online live broadcast. What is even more different from previous years is that the final award ratings of all shortlisted works will be kept strictly confidential until the award ceremony day. It has to be said that this wave is indeed "Oscar", making the whole award process more exciting.

After more than 2 hours of online awards ceremony, the final list of winners has also been settled. This year, Lingyun Creative won a total of 5 trophies, namely 2 gold awards and 2 silver awards, and filled the vacancy in China's Pentawards history --- the Best Designer of the Year Award.

Mr. Deng Xiongbo, founder and chief creative officer of Lingyun Creative, won the honor of Pentawards Designer of the Year in 2020. Before that, no one in Greater China had won the honor in the Pentawards.

In 2019, the award of Pentawards's Best Designer of the Year was vacant due to no suitable candidate. Prior to this, Sé bastienServaire, founder and global creative director of Servaire & Co, won in 2018, and Bruce Duckworth, co-founder of Turner Duckworth in 2017. In 2016, Greg Tsaknakis, the founder of mousegraphics. In 2015, he was the founder of Stranger & Stranger (Stranger and Stranger) Kevin Shaw.

Now, this honor has been passed on to us. On the one hand, it is a recognition of the rise of Chinese design, and it also sets a new criterion for the future production of Lingyun Creative. At the same time, Mr. Deng Xiongbo also said that this honor is called an individual and is actually a team. As Mr. Guo Degang often said, he is covered with iron and can hit a few nails. He also sincerely expressed his gratitude to the members of the team for not forgetting the core purpose of "Lingyun's creativity and better interpretation.

In addition, Lingyun Creative has four other products that won 2 Pentawards Gold Awards and 2 Silver Awards in 2020. Let's enjoy these winning works together.

Pentawards Gold Award Works in 2020
He Gan Red Bowl

Another award-winning item:
2019 German iF Design Award
2019 Taiwan Gold Point Award

This is a liquor from Shaanxi, China. The pronunciation of the product's name is very close to the pronunciation of "drink dry" in Chinese. In China, after a toast, turn the container over and no liquid drips down, indicating that the cup was really drunk. We captured this action and then visually deduced it, that is, we buckled three drained bowls together to express the concept of "drained. In addition, Shaanxi's folk customs are tough, and people often drink with bowls to show heroism and enthusiasm. With this unique container shape, the brand is also deeply engraved in the hearts of consumers.

Pentawards Gold Award Works in 2020
Sheep Raising · Infant Formula Goat Milk Powder

Another award-winning item:
2020 German Red Dot Award

This is a set of infant goat formula milk powder from Yunnan, China. At present, China's regulations require the newly introduced infant formula packaging to maintain the absolute consistency of visual elements, and only allow the color to be changed and the number representing the applicable age group to distinguish products.
The main demand of the enterprise is to hope that the newly launched products will be more lively, so we chose three softer colors to match the three segments, and then depicted a baby sitting in the center of the picture like a goat suit and matching the environmental characteristics drawn together around the screen. On the one hand, we met the demand of the enterprise, and on the other hand, we also made the products have different visual attraction on the terminal shelf, this is important for a new brand.

Pentawards Silver Award Works in 2020
Five Du Black Porcelain

Another award-winning item:
2020 The Dieline Awards (first place in DARK SPIRITS)
2020 German Red Dot Award
Graphis Design Annual 2021 Gold Award

This is a dew wine from China, which is made from five major Chinese medicinal materials and has the effect of removing moisture from the human body.
Snake, scorpion, toad, centipede and gecko are commonly known as "five poisons" in China, and the Chinese pronunciation of the name of our product is exactly the same. During the Dragon Boat Festival, there is a custom of "expelling the five poisons and ensuring safety" in many parts of the Chinese people. The "five poisons" mentioned here refer to the "moisture" in the human body caused by the climate. This moisture accumulates To a certain extent, it will cause rheumatism, swelling and pain, etc., and this product just has the pharmacological effect of removing moisture.
After re-creating the totems of these five animals, we printed them on the packaging box and carved them on the surface of the container. Although the appearance of these five animals is eerie, it makes people feel dignified and mysterious through the design arrangement and the use of colors. The structure of the packaging box is created in the form of a traditional Chinese medicine bucket, which is also to convey the traditional Chinese medicine function of this product.

Pentawards (Concept) Silver Award Works in 2020
Little Fairy · Little Fairy

This is a small bottle of spirits (Spirits) from China. In China, like the West, there is also a belief in "God", but there are some other words to express the title, such as "fairy". The name of this product is "Xiaoxian". In the expression of Chinese meaning, it will not give people a feeling of being too serious, but it is more of an affinity.
We hope to adopt the process of matte heat shrinkable film, which is directly applied to the glass bottle and wrapped together with the bottle cap. After the whole package is finished, we will see a naive character image. The reddish cheek represents the attribute of the product's wine, while the overall shape is more like a tumbler. This also implies that the wine will not pour people down, thus reflecting the excellent quality of the wine.

Since winning the Pentawards for the first time in 2017, Lingyun Creative has accumulated 12 Pentawards medals (including 4 that have not yet been sent to its hands due to the epidemic), including 1 "Designer of the Year Award", 1 beverage platinum award, 4 gold awards and 6 silver awards in other categories. And these honors will also allow us to implement and practice our slogan-Lingyun's creativity and better interpretation.

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