Zhiyuan Xingfang X Good Yan Shan Mu Member Gift Box

The instant bird's nest gift box for the good swallow is a gift box product developed by Zhiyuan Xingfang for Glenrick in the special canal of Sam's member store. The designer defined the theme as "the tranquility and calmness of tropical plants". With fresh and elegant mint green, it interprets the lively, elegant and healthy image of spring and summer, and embodies "the elegant time of afternoon tea".

From the C- side perspective, the gift box is not only a simple package of products, but also a sense of experience for consumers. From the perspective of communication, the gift box is not only an extension of brand symbols. What the gift box should carry is more brand experience, brand concept and propaganda. From the perspective of public relations, the gift box is not only a box, but also a psychological interaction with consumers through the process of unpacking. It is no longer a cold product, this is the gift box needs to carry the mission.

The exterior of the package follows the aesthetic philosophy of "less is more" and the interior is "fine decorated" after opening to create surprises to explain the brand's exquisite life concept. The central pane uses stacked paper-cut processing to show the picture sense pane of tropical plants growing from the castle arch. Each pane can open the window of the simulated castle. Through the unpacking process, it creates a sense of experience and interacts with consumers to create an atmosphere of "beautiful mood.