The design time of the marketing project designed at the end of 2020 is 2.5 days. The design method skips the hand-drawing and 2D rendering stages and starts to start modeling and rendering directly after sketching in my mind. On the first day, I pull out the general model, modify and partially render the second day, and do some expansion functions on the third day. This is my first design of surface modeling in a relatively fast time. Of course, the design process is also very painful, mainly due to tight time. Project emergency product modeling and rendering some pull crotch.
After a year, I realized from this project that industrial design is not only to make beautiful-looking products for production and sales, but also to creatively solve pain problems. It should also be used for concept marketing under the current highly competitive commercial market conditions. Competing for limited resources and exposure is also a very important link in industrial design. The mutual promotion of these three links is a trinity relationship. For start-up companies, with limited funds, when a project starts, it is always necessary to go out and try out some concept marketing and publicity, and grab the outside eye for investment. Internally, the concept marketing proposal can also strive for some important resources within the company. After all, a project is to be approved, and it is very important to strive for resources. After all, in the era of internal volume cultivation, the design level is high, the project is not approved, the design is reasonable and beautiful, and in the end, there is no physical and mass production day. (was strangled in the cradle from the beginning)

Hydrogen energy concept truck, inspired by high-speed rail CR-400BF head shell

The above 5 models modeled for rhino

Please don't care about scene rendering and hip pulling.

Expansion of Garbage Truck

Expansion of Hydrogen Energy Waste Sweeper

Expansion of Hydrogen Energy Sprinkler Guncar

Expansion of hydrogen energy mobile hydrogenation stations
At present, the overall industry is overproduced. The simple landing of production can no longer meet the requirements of product design. Moreover, if the product pain points are not expressed, there will be no possibility of project establishment. Moreover, the market acceptance of over-innovative products will not be too high, so the risks are also high. In the case of this design state and card owner, some fast concept marketing products can open a breakthrough instead. It may be a safer way to cultivate the usage habits of some consumers and let some people in the market accept and understand first.