Gu Yi provided the following services to Helen this time: overall creativity of beer products/beer bottle design/beer gift box packaging design/product graphic design/gift box proofing/product display effect rendering.

Name of work: Helen's kelp collection bottle
Customer Name: Helen's Bistro
Service Content: Beer Packaging Design
Service Team: Guyi Brand Packaging Design Department


Background: Helen was founded in 2009 and is the largest chain pub in China. It was listed in Hong Kong on September 10 and became the "first share of taverns" in China ". Most of the products of Helen's bistro are also designed by Gu Yi. This time Helen's bistro once again cooperated with Gu Yi to design its rare beer product packaging for pub fans.


This treasured beer product should not only have the basic function of packaging, but also have connotation, temperature and collectible like a work of art. Helen's collection of beer should have connotation, temperature and collection. First of all, most common beer bottle types are excluded. Only when they are broken and then erected can they be sublimated. Therefore, a brand-new beer bottle design is essential.


Product styling is the best "memory amplifier". Don't easily create abstract and meaningful vision for consumers. The more you can see it directly, the lower the cost of cognition, the harder it is to see it directly, and the higher the cost of cognition. Modeling is cognition, modeling is memory, modeling is how people can find you immediately, characteristic product modeling is easier to be recognized and remembered by the public.

"kelp" Helen's interesting nickname for fans.
The nickname is the best name in the world. The nickname conforms to the "familiar memory principle". The more familiar things are, the more they can get the connection between things in people's hearts, right in front of them and right on the lips. For Helen's collection of beer for fans, we named it "kelp collection bottle".

Streamlined lines, derived from the natural curve of kelp, and like the emerald green color, all represent a more freely stretched mental state.

In the public's cognition, most of the functions of utensils only stay on the single function of "holding liquid". Our bottle head design can be used as a wine glass in addition to its beauty, creating a different sense of experience. The integrated design of wine glasses and bottles is convenient for drinking and reuse.

In order to better display the products, the beer outer box is designed as a transparent box-type gift box, and the whole gift box is packaged with transparent acrylic material. The front of the gift box is designed to imitate water ripples. The rhythm and wine bottles complement each other, and strive to vividly express the swaying posture of kelp in the water and present our products to the public like works of art.

Did the design of this kelp limited beer bottle for fans make you shine at the moment? You can leave a message below! For more cases, click on the link to view: www.szgoing51.cn