Project Party: CR Snowflake

Awarded: IF Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



The packaging specially designed for Hainan beer is full of Hainan style, which shows users the natural scenery and relaxed lifestyle of Hainan. The packaging skillfully integrates the sun, coconut trees, sailing boats and other typical local elements into the word "Hainan" to form the core visual symbol. For can packaging, the postmark pattern printed with a special thermochromic ink will appear as the temperature decreases.