Project background:
Beijing Funiutang Catering Culture Co., Ltd. is an expert brand specializing in Hunan beef rice noodles. It was founded by Zhang Tianyi, a master of law from Peking University, when he graduated in 2014. The company continues to explore business model innovation in traditional industries by focusing on the management of Hunan beef noodles.

User requirements:
After offline stores have a certain scale, Zhang Tianyi hopes to quickly increase the brand's influence and sales through online takeout. At the same time, the customer hopes and seizes the opportunity of the Double Eleven to turn it into an explosive product. The customer hopes that the rice noodle take-out packaging will not only have a high color value, but also have a high interaction for young people to play.

Design concept:
From the perspective of innovation and changing habits, and in combination with the brand concept of Funiu Hall, rice noodle packaging puts forward the creative concept of "baggage rice noodles". The baggage beef spicy rice noodles start from red cloth and tell the story of the people who are wandering outside at present. They carry their bags to fight for their dreams and do not change their spicy nature.

Feature upgrade:
The burden element is the creative core of this packaging design. It has strong functional attributes and can be used as a table cloth to facilitate consumers to eat rice noodles.