We help Yihua to integrate the product image. From the beginning of the establishment of the enterprise, we began to plan the product line. At the beginning of the design, we began to define the product standards, including color, image, symbol and other elements, and continuously interpret the brand's exclusive style image in subsequent products. According to the different needs of small tables, medium tables and large tables, the targeted design is carried out.
From the very beginning, we thought that the product needed to continuously introduce standard definitions, including its colors, images and symbols, and there would be a continuous interpretation in the future. For example, when we are making small watches, neutral watches and large watches, these three models are being made at the same time. We think that small ones are relatively cheap, so its image should follow the concept of fashion and relatively cute. The medium-sized watch is a mainstream product, so the concept it conveys should be both technical and new design. Large watch is a technical image. Its sales volume is small but its price is relatively high. So first there is a concept, and then there is the connection between different concepts.
In the image of the product, the bottom is large and the top is small, which seems to be relatively soft curves, with black on both sides and orange in the middle. The medium-sized meter uses a language of digitization of the package. The image of the package is firstly more suitable for grasping. Secondly, the electric meter is a product with high protective requirements and is afraid of leakage, so the package can achieve such a psychological hint. In addition, there are large tables, which are relatively strong but retain the characteristics of medium and small tables, so they can be both serialized and personalized. Later, thermometers and rangefinders also extracted certain design elements from the previous products to serve the new design.
Yihua cooperates to establish a complete product line and a unified product image. Products with different positioning are interrelated, which not only reflects the requirements of product serialization, but also demonstrates individuality and achieves market success. The products have been recognized both commercially and academically, and have received a large number of orders in the United States, Europe and other markets. This product has won many awards such as IF China Design Award and Shanghai Industry Fair Innovation Award.
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I used it in physics class when I was in school.
This picture is too vague