To break away from the stereotype of ginger, the package identity is established using the object "Ginger Flower" to give a beautiful image of the food called ginger. The novelty and splendor of ginger flower, wanted to be a brand product and identity. To establish a brand in the market, a strong and differentiated identity was needed. Thus, the image of 'ginger flower' was patterned so that it could be differentiated from similar products and applied to the entire surface of the package. Because corporate ideology is a 'healthy food on the table,' the image of 'table' was used as a wooden pattern to put it in a package.

Country
Korea

Year
2019

Client
dadamsujea

Affiliation
iqv

Designer
SEODANBI