Client :SUSISUN
Design:Newix New Unknown Design
Time :2019
Service: User Research | Market Analysis | Purchase Behavior Analysis | Product Definition | Industrial Design



Boss; I want to make a souvenir of the Year of the Rat.
Newix; Good boss, start work immediately, what's the need!
Boss; high-end! Atmosphere! On the grade! (It would be better if there was a discount)
Newix :.......
Newix: Boss, I can let him continue to sell after the Year of the Rat!
Boss: Very good! (But I think the design fee can be discussed again)
Newix: Boss, make personalized customization, young people must like it!
Boss: Very good!!! (But I think the design fee can be discussed again)
Newix: ...... boss, I suddenly feel a little uncomfortable, or you still look.......
Boss: Add money.
Newix; Good boss, start work now!

Want to design before:

Q1: What should a festival product look like?
The souvenirs of the Year of the Rat on the market are always "golden" or "red". Can festival supplies only be "festive", NO!!!! During our market research, we found that more and more young people will choose to buy commemorative products. Should festival products be younger?

Q2: Can festival products attract consumers' attention after the corresponding festival?
Festival products always have a particularly strong festive atmosphere. After the festival has passed, can such products lose the commemorative significance of "festival" and can only be eliminated? Is it possible that we can design a product that has festive significance and can attract consumers after the festival has passed?

So, there was Mouse -- family,
A more funny and younger year of the rat memorial aromatherapy was born in the year of the rat, not only living in the year of the rat!

Mouse -- family is a car aromatherapy. Considering that he is about to be born in the Year of the Rat, the little mouse entered my picture. Why is there a little mouse next to aromatherapy??? It's a bit of discord. What if aromatherapy is the cheese that little mice like? The little mouse attracted by the aroma of cheese has become the first picture in my mind.

Each user can decide the members of their Mouse -- family, standing on their stomach or laughing. A few little mice share "cheese" together, or pet a mouse alone, it is up to you to decide.