Service content: red wine brand positioning combing, red wine logo design, red wine logo design, red wine gift box design, gift box proofing, product rendering.


Background introduction: entering the red wine circle requires love and an obsession and recognition of domestic wine. The founder of Shenghe Wine Industry was born as a pilot. After connecting with red wine, he is determined to build his own ultra-high-end red wine brand, so that all the partners side by side with the sky can taste the good wine he has carefully made. This time, he joined hands with Guyi Design and put forward "all the beautiful things in the world fit here, disseminate excellent Chinese culture and work together to create a group of wine brands with unique national culture and innovation.


Brand interpretation: "Everything that is beautiful in the world fits here"


Red wine LOGO design: a brand with cultural appeal needs the power of culture.

As one of the ancient ways to record beautiful things, picture scroll is also the culture that has been passed down to this day in China. We use the culture of picture scroll to combine with brand interpretation to create brand symbols belonging to Shenghe.



Red wine packaging design: customers have already had preliminary ideas about the red wine packaging design of shenghe wine industry. they hope that we can design and interpret it with three poetic names: "mo shanghua", "manshanhong" and "jiangshan picturesque.

Starting from the three product names themselves, we hand-painted the picture, and proposed that in addition to the beautiful picture itself, we have both interaction with consumers and increase the sense of consumption experience, which will make our friends who really identify with us. The impression is more profound, so the double-layer label form has also been perfectly presented in this project.

In the design of Shenghe logo, the Big Dipper elements are added at the request of customers, and bright spots are dotted around to present starry sky scenes. The picture scroll combined with the design of the Big Dipper starry sky picture is exactly the interpretation of the brand connotation: "Everything that is beautiful in the world fits here". We "combine" this beauty to herald the bright future of the brand.

1/The country is picturesque: a tribute to history and the future.

The country is picturesque, for a while, how many heroes, life is like a dream, a bottle of the river moon ...... Like the great writer Su Shi standing by the surging river, lamenting the passage of time, the great and famous historical figures continue to appear in front of the eyes of the life image, the heart is full of emotion, but there is a condescending, overlooking the history and life of tolerance and indifference.

The double-layer label design interacts with consumers, distinguishes common wine label packaging forms, and forms differentiation; the upper label presents the poem of the product name "Jiangshan picturesque" in calligraphy, and after tearing it, it presents the beautiful scenery of the river and mountain created by hand.

2/Man Shan Hong: A wine dedicated to the cause of the striver.

The strong belief of a generation of great men in the great cause of Qianqiu is reflected in the desire of each and every one of us to make progress in our career. The mountains are red all over the world, and the forests are all stained... Hundreds of rivers are competing for the current, and the prosperous years are thick. The high-spirited fighting spirit and the positive direction are internalized into the picture, dedicated to each of us who is full of fighting spirit.

Looking from afar by the wind, thousands of sails compete for the current, rivers and autumn, lofty ambitions, when the weather is in full swing, the heaven and the earth should be used as a scroll, and the towering tree should be used as a pen.

3/Mo Shanghua: Paying tribute to eternal and sincere love.

Wu, the wife of Zhuang Mu, the king of Wuyue, will return to Lin'an every year on the Cold Food Festival. Qian Yu is a man of temperament, and he is the wife who reads this bad chaff and hair. Wu has lived home for a long time, so he must bring a letter to her: either missing or greeting, which also means urging. That year, Concubine Wu went to Lin'an's family again. Qian Yu was in Hangzhou to take care of political affairs. One day he walked out of the palace gate, but he saw the foot of the Phoenix Mountain. The embankment of the West Lake was already pink and willow green, and it was full of purple and red. When I returned to the palace, I picked up a pen and wrote a letter. Although it was a few words, it was sincere and delicate. Among them, there was such a sentence: "A stranger blooms, but you can return slowly."

Nine words, plain and warm, especially emotional, let Concubine Wu immediately drop two lines of tears. This matter spread and became a good story for a while. Wang Shizhen, a scholar in the Qing Dynasty, once said: "'When the flowers bloom, you can return slowly.

Starting from Shenghe brand culture, the picture is used to directly interpret the meaning of the three small product names, and the double-layer label form is used to create a cultural, colorful and different red wine packaging design. What do you think? Please leave a message below!

Drinks wear new clothes, design to find the ancient one