April 22, 2022 is the 5 3rd Earth Day. Although "green environmental protection" is a cliché topic, it is also an important proposition to realize the sustainable development of the earth and human ecology. There are many ways to protect the environment, such as green travel, reducing waste of resources, saving water and electricity, etc. Everyone can contribute to environmental protection as much as possible.

In the field of professional design, we always practice the concept of green development and serve the brand with green design thinking. Jiajian Geometry and Lefant Lefant, the leader of smart home, have created a new type of packaging focusing on pets, creating a new form of green and environmentally friendly home appliance packaging, and won two international design awards, iF and MUSE.

Service content: packaging strategy and image positioning | packaging package type innovative design | packaging visual creative design | packaging structure design | packaging proofing supervision
Awarded: 2022 US MUSE Design Award Gold Award in Packaging Field | 2022 iF Design Award

As a home appliance packaging focusing on pets, Lefant hopes to have contact with pets. Based on this demand, we first defined this packaging: on the basis of parcel and sale, it carries pet elements, connects with the market, and establishes emotional connection with consumers.

Considering that the traditional home appliance packaging is not only rich in consumables and huge in size, most people will lose the packaging after taking out the product, which not only causes serious waste of resources, but also causes great pollution to the environment. After doing a lot of research and research, we found that materials and their products are the main source of energy shortage, excessive consumption of resources and even depletion and environmental pollution.

We cannot reduce the volume of the packaging, but we can change this status quo through design, assume more social responsibilities, and let this packaging ''take the forest, use the family'', so that after it leaves the product, it can also be used as a single A decoration is integrated into the family environment, and used by people and pets, and the life cycle of the packaging is continued in a recycling way to reduce waste.

Taking "green environmental protection", "sustainable" and "pet" as the starting point, we implement these three core elements through our design language from the inner and outer box structure, visual design to materials, so as to improve the reuse rate of packaging, so as to contribute to the protection of the environment.

In order to maintain the integrity of the packaging, the outer box is integrally formed, and the internal and external packaging methods play a good role in protecting the integrity of the product and the packaging. The materials used are all composed of corrugated paper except the handle, and there is no glue to paste, thus greatly reducing the waste of consumables.

Visually, Lefant Lefant's brand color blue is extracted as the main color, which increases the brand recognition, and combines white to create a blue-white gradient. The overall visual experience echoes the clean home environment.

As a packaging for pets, we hope that it can return to the use scenario of "home", be reflected in the internal spatial structure, and be combined with the form of the product.

Therefore, the inner box composed of corrugated paper can not only wrap the products and other components in good condition. When the products are taken out, the six plate combinations can be spliced into cat nests through DIY to create a new home for pets. At the same time, it can also be spliced into various forms such as storage racks, shoe boxes, dirty clothes baskets, etc., which can be better used in home life and add interesting atmosphere to life.

Due to factors such as over-utilization of resources, environmental pollution, and habitat destruction, the number of endangered species in the world is increasing. We can only search for them through the Internet. Every image they leave is precious.

Therefore, on the element of "pet", we have chosen five well-known endangered animals: Chinese pangolin, Indian Ganges crocodile, Java rhinoceros, snow leopard and Yangtze finless porpoise as the main characters of illustrations in each space of the inner box, conveying the concept of environmental protection through simple and straightforward pictures, hoping to arouse people's awareness of environmental protection and not let these endangered animals live only in search.

Lefant Lefant pet packaging reflects the concept of "environmental protection" in every detail, which fully reflects the social responsibility of the designer and the brand. From the concept to the design, it has been highly recognized by the profession and won two international design awards, iF and MUSE.

Green environmental protection starts with packaging. We hope that through such a packaging, more people can pay attention to ecological issues, give more attention to the natural environment and endangered animals, and integrate the concept of environmental protection into daily life. In the future, Jiajian Geometry will continue to contribute our design strength to the realization of harmonious coexistence between man and nature.