How difficult is it to remember a city? The number of cities in China is close to 700, and each city has its own story. You must have heard of Dayu's Water Control, and you must have seen the Preface to Orchid Pavilion Collection, Yue Opera, Yellow Wine and Wupeng Boat, but do you know which city they all happened in? They all come from the same place, Shaoxing. Shaoxing is a city with rich cultural aftertaste. It is one of the first batch of Chinese historical and cultural cities. It is a famous water town, bridge town, wine town, and calligraphy town. It is also the hometown of Wang Xizhi, Lu You, Lu Xun, Cai Yuanpei and other celebrities. This year, Shaoxing City, which has a long history, is waiting for you to introduce it to the world! With the support of the Propaganda Department of the Shaoxing Municipal Committee of the Communist Party of China, Shaoxing University of Arts and Sciences, and Shaoxing Industrial Design Association, the Red Dot Design Institute, in conjunction with Shaoxing Cultural Tourism Group Co., Ltd., launched the Shaoxing Cultural Tourism IP Co-creation Camp Plan to create a respectable, A charming and vibrant city, use design to promote the upgrading of Shaoxing's local industries, and set off a new wave of cultural value dissemination in Shaoxing!

Now, the recruitment of "Shaoxing Wen Lu IP Co-creation Camp Plan" has officially started! The Red Dot Design Institute has gathered 10 top international tutors and outstanding design masters. It will gather 100 design and brand elites from all over the world to connect high-quality resources and explore and spread Shaoxing's ancient charm and humanistic allusions. We hope to join you in introducing this beautiful and story-filled city to the world.

We hope that through the power of design and innovation, we can inject a new atmosphere into the ancient city of Shaoxing, so that we can all feel the new life of the ancient city of Shaoxing and awaken our memory of Shaoxing. Through the design created by Wen Lu IP and the development of derivatives, Shaoxing is shown to be antique, peaceful and quiet, making people unable to help walking into Shaoxing city.

We also hope to meet creative and enthusiastic you to explore the new chapter of Shaoxing's cultural tour, construct Shaoxing city name card with "calligraphy" as the core design gene, and jointly design Shaoxing ancient city with us with profound cultural heritage.

Please scan the two-dimensional code for designer friends who are interested in participating and meet the requirements, and join the WeChat group of [Shaoxing Cultural Travel IP Co-creation Camp] to obtain more project information ↑

The world's first red dot design school. The Red Dot Design Award has thousands of top international partners such as brand companies, creative institutions, and design colleges, as well as nearly a hundred of the three major awards invited by authoritative design professors and experts in the global design field. Relying on such a resource network as the Red Dot Design Award and insight into industrial trends, the world's first Red Dot Design Institute is committed to building an international high-end design thinking cultivation and industrial upgrading guidance platform, cooperating with city managers, enterprises, universities and designers to form China's most innovative and influential creative community.