Brand side: Heisenberg Robotics
Product Name: Three-in-One Lawn Mower
Product Attribute: Courtyard Supplies
Service Content: Brand Strategy | Brand Design | Videsign | Product Strategy | Industrial Design | Structural Design | Shouban Production | Overseas Crowdfunding

Heisenberg Robotics is an enterprise focusing on the design, research and development, sales and service of outdoor intelligent robots. The company is headquartered in Nanshan District, Shenzhen. The company has been established since early 2022. The founding team comes from domestic first-line well-known large factories such as Yu Shi Technology, Sany Heavy Industry and Xiaomi.

The gene of the Heisenberg team is automatic driving and adopts the full vision technology route. The product line planning is mainly based on outdoor courtyard products. When designing the brand logo, grass green is the main color of the brand, and the initial letter "H" of the brand name is extracted as the main core logo. At the same time, "H" also reflects the "route" of automatic product planning, with path planning but relying on collision to avoid obstacles and paths ". The brand logo echoes the core functions of the product, which directly expresses the core attitude of the brand and facilitates brand communication.

The first lawn mower function combines mowing, leaf blowing, and irrigation functions. It has path planning based on RTK navigation but relies on collision avoidance. The modular design is adopted in the design, which facilitates the subsequent expansion of other functional modules of the product and brings room for sustainable development of the product.