Octagon Nova addresses the continuing challenges in the market, particularly in the influx of lab-grown diamonds, where brands are difficult to differentiate, resulting in an oversupply of lab-grown diamonds, while traditional cutting methods remain largely unchanged and the market has been stagnant for years. Octagon Nova was launched by Paul Innovation, opening up a new path of brand differentiation and stimulating innovation in the industry. "Create what the world needs today and set the standards of hope for tomorrow," says Paul, urging jewelers to innovate beyond the status quo. Octagon Nova combines heritage with modern science to provide unique light, versatility and pride. Case from IF official website, only for analysis