Title: Quintessence of Chinese Culture
Customer: Henan Yuxinlong Ecological Wudu Development Co., Ltd.
Designer: Deng Xiongbo Xiongbo Deng
Illustrator: Deng Xiongbo Xiongbo Deng

This is a liquor product from Henan, China, called the quintessence of Chinese culture. Its production method is to use the traditional Chinese medicine concept, five kinds of Chinese medicinal materials are soaked and brewed. Other products of the same type will leave more or less impurities soaked in medicinal materials during the brewing process. The biggest selling point of our product is that the company has passed multiple processes to make the wine body almost zero. The state of impurities makes consumers feel more secure when drinking. To this end, we define the main tone of the temperament of the product on a "net" word to highlight the greatest characteristics of the product. In the end, we used blue transparent glass to create our wine bottle. In order to make the product look cleaner, we creatively combined the Chinese name of the product name with the bottle cap of the product. In this way, the wine bottle looks cleaner and more transparent, while the overall shape is unique, it does not lose a strong oriental charm, and it coincides with the brewing method of the product itself using the concept of traditional Chinese medicine.

This white spirit product, named Guocui Wudu,is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security. Therefore, we determined “cleanliness” as the keynote of package design to manifest the biggest feature. To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap. Looking at the entire package design, its unique form presents distinctive oriental aesthetics and corresponds with the idea of medicinal brewing behind the product.

Awards:
The Dieline Awards 2017.
2018 Pentawards Platinum(best of beveragse)
DFA Design for Asia Awards
2020 Muse Awards(Platinum)

Mr. Deng Xiongbo, founder and chief creative officer of Lingyun Creative, won the first platinum prize in the beverage category at the Pentawards award ceremony of the Guggenheim Museum in New York in 2018.