The industrious farmer is a brand that personally grows and harvests healthy new rice and coarse cereals in the reclamation area of Xinghai Cangwan, South Quoluo Road, and naturally dries them through the sun to produce them with high quality. YNL DESIGN focuses on "happy" and happy specialty "rice". With the concept of "The Farmer's Four Seasons and Hard-working Time", we captured the image of the farmer planting and harvesting rice with his heart, and established the unique brand identity of the hard-working farmer through the illustration of storytelling. The design of the logo is inspired by the traditional "rice sifter" shape used to sift through grain, which is both traditional and warm. The hand-painted style logo effectively conveys the brand image of "the grain cultivated by the farmer's intentions and efforts. The 12 packaging illustrations show the happy scenery and landscape that changes with the seasons and the passage of time, presented in the form of colorful graphic illustrations. The dynamic farmland landscape becomes a unique graphic element that distinguishes it from other products. We have also developed the brand's overall application design including small grain cylinder packaging with 800 ml capacity, daily grain packaging for 1 week & 4 weeks, advanced gift box packaging, brochures, flyers, banners, stickers, vehicle graphics, etc.

Korea
Award : WINNER
Client : Diligent Farmer
Affiliation : YNL DESIGN
Designer : YOONA LEE

www.asiadesignprize.com/132961