River Animal Medical Center aims to provide a healthy and happy life for pets and pet owners. The core value of River Animal Medical Center is "continuous healing Continuous Treatment". Like a flowing, life-resuscitating river, River Animal Medical Center has always been consistent in healing the suffering of pets and pet owners. The goal of its spaces and services is not just to cure temporary ailments, but to help pets and pet owners regain peace and maintain long-term health. River Animal Medical Center interprets the companion role of the pet's healthy life with a kind and refined image.

The brand logo of the puppy footprint image composed of water droplets is inspired by the river water full of vitality. Through this image, the River Animal Medical Center conveys the brand positioning of making the earth rich and fertile like the river water and creating a healthy life for pets. In addition, we have developed graphic elements derived from the logo in the shape of a water drop and applied them to applications such as business cards and envelopes to add a sense of vitality. The logo font, designed in conjunction with the curves of the pet, conveys an image of intimacy and expresses a bright and modern sensibility in white, gray and silver.

Korea
Award : GOLD WINNER
Client : River Animal Medical Center
Affiliation : YNL DESIGN
Designer : YOONA LEE

www.asiadesignprize.com/133407