Visual planning for zippo 2019 Christmas products. The source of inspiration is some early vintage poster of zippo in the United States. As a brand with a long history in the United States and a world-famous Zippo lighter, zippo's 80-year-old design and brand strategy have left competitors behind. The brand loyalty it has created is beyond imagination, and the solid brand comes from Zippo's unparalleled quality and numerous legends. Zippo's success lies in its adherence, both for brand and quality. There is no second brand of lighter in the world that has many stories and afterthoughts like Zippo. For many men, Zippo lighters are their favorite and happy topic, and they are also a sign of their maturity; for women, giving a Zippo to a beloved man on his birthday may capture his heart. The plan of this poster also hopes that consumers will think of the joy of zippo as a Christmas gift to their important people.