As an important part of car service, self-service car washing machine has a profound impact on user experience at the service end. How to make users have a deep memory point in the car wash service is a problem that Yi Jie Aoto Cat has been exploring. To this end, Yi Jie cooperates with Convex and Concave Design, and is committed to studying the process and pain point requirements of car washing from the user experience side, so as to create a better self-service car washing experience and visual characteristics, and create good conditions for the growth of Yi Jie Aoto Cat.
Convex and concave design believes that in 2018, the automotive aftermarket industry has entered the era of big players, with giants gathering. The whole industry chain of the industry has undergone comprehensive and profound changes: from "goods-things-people" to "people-goods-market", from standard service to precise service, from linear supply chain to network collaboration, from information island to data intelligence, from scale winning to efficiency being king, the industry is at a time when it is uncertain. Under such a background, Yi Jie Ao Tuomao started to lay out the self-service car washer and explored the development direction related to car service with the help of Sinopec's physical network of gas stations.

In the initial stage of design, we conduct research on different competing brands, collect the visual elements of competing products, analyze the advantages and disadvantages of different visual systems, and summarize the possible problems in the implementation of the visual system. According to the research and analysis of competing products, we conclude that the LOGO of the brand has a higher impact on the whole visual system, followed by the color of the product itself. In the implementation process, we must strictly abide by the unique and standardized design language in the visual system. We extract and split the elements according to the brand LOGO of Yi Jie and Aoto Cat. Through the extracted elements, we think about how to use them in the visual system of products and brands. Considering that most of the use scenarios of the car washing machine are near the gas station, the convex and concave analysis of the scene environment (gas station) and the products in it, and thinking about how to achieve a harmonious balance between the product and the environment. In the design process, in order to make the various elements that we sorted out can be reflected in the scene, the team conducted research and analysis on the dominant brand scenes (for example, Starbucks, M Ji, Amazon, etc.), and finally found a breakthrough from the three directions of product, logo and space.

Convex and concave actually experienced the process of self-service car washing. Combined with the design process, the convex and concave team conducted in-depth research on the current situation of the self-service car washing industry, analyzed and explored the process and pain points that needed to be improved in the process of self-service car washing in the past, and optimized the project from three different angles of "people, cars and machines. In order to accurately understand the needs of users to improve the competitiveness of products, we actually visit users to conduct experiments to understand the actual needs of users. Convex and concave spent a lot of time and energy on the determination of visual image. Through a large number of element screening, it was finally decided to build a brand visual image system with the brand element of "Aoto Cat" as the starting point.

The convex and concave team used excellent industrial design capabilities to help Yi Jie establish highly identifiable self-service car wash products, and have a deeper exploration in the service field of the automotive aftermarket. At the same time, it analyzes the process and experience of self-service car washing, and looks for a better solution of one-stop service from refueling to car washing. Relying on the advantages of the existing gas station entity network and high-viscosity and high-quality refueling customer groups, Yijie Aotuo Cat unifies the brand, image, and service standards with the help of convex and concave design, and quickly realizes the professional development of automobile services At the same time, speed up the construction of the national network, improve the service functions of gas stations, and provide one-stop car services for car owners.

With red as the basic color of the product and white auxiliary color, the unique VIS of Aotuomao car washing machine is formed, which perfectly integrates the usage scene of the machine. From the lane design of the vehicle entering the car washing machine to the details of the overall body, Sinopec's iconic red color is also widely used. The overall design has a great visual impact and has a more positive effect on the identification and dissemination of the brand.

The basic shape of the car washing machine is inspired by the letter "A" of Aoto Cat logo, which simplifies the complexity and shows a rising trend in the overall shape. Placing in it gives people a positive feeling and shows Aoto Cat's pursuit of professionalism and cleanliness in the car washing field. Combined with the container form experience hall built by Yi Jie, in the process of designing the autoro cat self-service car washer, the overall style of the product is firmly controlled.

The practicability of the product is the basic accomplishment of an excellent design. The AoTuomao car washer is a 24-hour unmanned car washer. Considering the user's experience in the middle of the night, a white light band is set at the entrance and exit of the fuselage to ensure that the vehicle can safely enter the cleaning area even at night when the vision is blurred.