[Design time] 2023.8.15
[Creative Source] Evolution from "Twist" to "Pull"-The design of the first domestic multi-function twist car for children to pull (may be) should not start with investigating "what users say", but should start with "what really happens in life. Observing the real use scenarios again and again, we found a long-neglected action after the use of the twist car-when the child is tired from playing, the twist car becomes a burden in the mother's hands. Pickling up the steering wheel and holding the car body are laborious and inconvenient, and even dirty clothes, as if the product withdrew from the service to users at the moment when it was used. But we always believe that a good product should not end its value when it is "used up. We let it "keep working". Through a hidden pull rod that can be pulled out and the original rear wheel structure is used, the torsion car has completed a role transformation: from "riding tool" to "labor-saving pulling". This transition is not a stacking of functions, but a seamless transition between usage scenarios-the moment the child stops using it, the product is still accompanying the adult home. The tail of the product is equipped with a multi-function interface, which can quickly connect the push rod and the rear bucket. The back bucket can also be quickly connected to the "grocery shopping mode".

[Design Thinking] We are not concerned about shapes, materials or parameters, but * * "the gap between behaviors" * *-those neglected use moments and those time periods when products are absent are the most powerful places for innovation. This product is not limited by the boundaries of traditional "toy design". It begins to pay attention to the flowing relationship in the family: children and parents, playing and receiving, relaxing and tired, bringing out and bringing back. The design is upgraded from serving a single object to serving the dynamic rhythm of the entire family. We hope it is a small start: to promote more products, break the "single function" thinking model, and approach to a more complete and detailed life experience. Design is not for "design", nor should it be pure art, but to solve problems. The real creativity is the combination of intuition and observation!