In product design projects, industrial design companies generally design according to the design needs of the enterprise, and give professional suggestions on the basis of the needs of the enterprise to meet the needs of the enterprise as much as possible. So, what design requirements do enterprises generally have for product appearance design? The following is the product appearance design concept.

Beauty, in simple terms, is the product looks neat and beautiful, outstanding features, easy to identify, can attract people's attention, deeper, but also have feelings. This is also the basic demand of enterprises for product appearance design. Enterprises usually list similar products to express their design needs more intuitively and vividly. Industrial design companies need to carefully analyze the design needs of enterprises, on the basis of market research, put forward their own opinions from a professional point of view, and give preliminary design ideas and specific implementation plans.

Process improvement, the original product design effect of the enterprise can not be realized due to process, technology and other reasons. This is also a common demand for enterprises. Appearance design is not just a simple drawing and beautification, it requires designers to have an in-depth understanding of product structure, materials, craftsmanship, technology and other aspects, and flexibly use their own experience and skills to give a reasonable and feasible design plan. Industrial design companies need to analyze the causes in depth, find out the problems, and prescribe the right medicine to solve the problems encountered in the production process of product appearance.
The improvement and beautification of product design are mainly aimed at products that need to be upgraded. Due to the need to upgrade products, enterprises usually need to make some improvements in the function and appearance of products. Industrial design companies need to deeply analyze the brand culture of the company, find out the aspects that need to be improved on the basis of understanding the original products, and give targeted solutions. In addition, designers also need to integrate the brand elements of the enterprise into the product design, highlight the brand characteristics of the product, and reshape the brand image of the enterprise.

It is worth pointing out that the needs of enterprises for product design are diverse, some are reasonable, but some are unreasonable. This requires industrial design companies to analyze from a professional perspective, identify which are reasonable and which are not feasible, give the most appropriate suggestions, and jointly promote the project process through communication and coordination with enterprises.

In product design, designers should not only be familiar with the relevant appearance effect and appearance process, but also have an understanding of the product structure, man-machine function, use requirements, production and manufacturing, etc. Designers must be very familiar with the appearance process, and be able to skillfully and correctly use the expression effect of relevant processes in product design, and formulate relevant surface treatment process requirements. At the same time, the product appearance designer also needs to communicate with the structural engineer before designing to understand the structure and specific size of the product, the size, thickness, material and related processing methods of the product shell, etc., and strive to be perfect in the product appearance design, And lay a good foundation for product structure design. Because, after the product appearance designer completes the appearance design, the product structure engineer will carry out specific structural design on the basis of the appearance design. For structural engineers, the product appearance design cannot be modified, even if the modification is completed by the appearance designer, and any deviation of the product structure engineer in modeling will bring about a huge deviation between the actual product and the appearance design, resulting in the problem that the expected appearance effect cannot be realized.

Creativity is the soul of product design. Designers should give full play to their imagination in the process of product appearance design, and comprehensively consider customer factors such as material, technology, production technology, etc., communicate and cooperate with structural engineers to make creativity in line with reality and ensure The appearance effect of the product can be perfectly realized.