Lotus ELETRE China debut and opens mainland bookings

2022-06-02 Automotive Design 3239 7 26

LOTUS

China · Automotive Design

Lotus ELETRE China debut and opens mainland bookings

2022-06-02 Automotive Design 3239 7 26

LOTUS

China · Automotive Design

[Beijing, June 1, 2022] Lotus's first pure electric intelligent Hyper SUV Eletre ushered in China's first show, starting with 6 sets of designer theme models and opening reservations in mainland China. Inheriting the brand's unique aerodynamic design, the extreme performance of the track supercar, and the innovative technology of digital intelligence, Eletre is a pioneering work brought by Lotus to the driver world, making every driver pure and happy as before.
At the end of March this year, Eletre appeared in the world as a Hyper SUV, making a bold breakthrough and opening up a new realm of Lotus's high-performance car products, which was warmly welcomed and expected by car fans all over the world. For more than 70 years, from the track to the highway, from fuel to pure electricity, Lutes has always been "stubborn" and passed on this spirit, establishing the emotional link of generations of drivers. This time, Lotus broke the routine again and subverted the imagination. With the first pure electric intelligent Hyper SUV Eletre, Lotus brought the new generation of "stubborn" families a pioneering experience of playing with intelligent technology and exploring extreme driving interest.
Feng Qingfeng, CEO of Lutes Group, said: "Eletre, as the first pure electric intelligent Hyper SUV under the' Vision80 'strategy, is the most important step in Lutes brand transformation. The appearance of Eletre marks a new stage in the Lotus product array, showing users around the world the fully upgraded Lotus brand. In the future, we will always stick to purity and pursue driving love, bring more breakthrough, innovative and personalized products to Lotus fans around the world, and lead the development of pure electric intelligent ultra-luxury market in the new era."

Extreme Performance of Super Running Design

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As a Hyper SUV with the soul of superrunning, Eletre inherits Lutes' DNA-deep track genes and creates a superrunning design that comes down in one continuous line. A clear and handsome dynamic waist line extends from the sharp front edge line of the eagle's beak to an integrated through taillight, which is carved into the dynamic tension of Eletre and shows its edge.
Under the super-running temperament created by the appearance of wind plastic, Lutes has once again brought his sophisticated aerodynamic technology to the extreme on Eletre. The 7-group Race-Aero air duct is inherited from the pore design of the pure electric supercar Evija, cleverly combing the airflow, and integrating the track technology with the aesthetics of science and technology. With the active air intake grille, active tail, and flip-type lidar, the drag coefficient can be as low as 0.26, and the maximum driving pressure can reach 90kg, achieving a driving experience of almost "flying close to the ground.

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Eletre, as a new masterpiece of Lotus's extreme lightweight, further extends the concept of "light" into the cockpit. The 12.6-inch ultra-thin main and auxiliary driving screen, the 15.1-inch OLED ultra-thin floating touch screen, the hollow design in the middle and the air outlet of the arrow feather air conditioner are all light and light. In addition, the British treasure KEF audio system, which is the first time to cooperate with the car brand, is applied, which is linked with the screen in the car to meet the audio-visual enjoyment of "palace theater.

New car,Lotus ,

Lutes' infinite love and pure pursuit of extreme performance are also fully evident in Eletre. Thanks to the EPA architecture independently developed by Lotus, the pure electric Eletre still maintains the pure strength of Lotus's super run. Front and rear permanent magnet synchronous dual motors, rear electric drive 2-speed transmission and full 800V high-voltage architecture enable Eletre to achieve a maximum power of 905 horsepower, a fastest acceleration of 2.95s, and a maximum battery life of 600km(* This data is under the WLTP test standard). In addition, under the blessing of 420kW super-charged pile, Eletre can charge for 5 minutes at the fastest and have a endurance of 120km(* this data is under WLTP test standard), and can start at full speed in a cup of coffee.
Inheriting Lotus's 70-year chassis tuning glory, Eletre also follows its principles of agility, linearity and toughness. The ICC chassis integrated control system carried by Eletre can accurately deploy the intervention state of the 6D chassis control system, power system and aerodynamic kit, continuously helping the driver to break through his own limit, awakening the driver's inner enthusiasm for racing on the track, and stimulating the driver's "racing driver" level control potential.


Science and Technology Intelligence Full-time Efficiency

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In the era of intelligence, Lotus's pursuit of driving pleasure is more refined. Eletre uses highly redundant computing power, high-speed transmission information technology, and advanced and respected interactive interface to create a smart cockpit that subverts the traditional. Eletre is equipped with a double third-generation Xiaolong cockpit platform (Qualcomm Xiaolong 8155 chip), which forms a "one virtual, one real" super brain with the world's top 3D rendering technology, and cooperates to support the smooth application of 5 screens in the car, 3D navigation and other scenes and high-speed information transmission functions, creating high-quality intelligent experience for drivers and passengers.

New car,Lotus ,

Eletre has opened a new era of coexistence of intelligent driving and pure driving interest, realizing global control of intelligent driving in the fields of hardware, algorithm software and intelligent cloud. All-round perception and analysis, real-time redundant high computing power and industry-leading algorithm model, the integration of the brand's 74-year track gene, let Eletre drivers experience the real "track-level" intelligent driving.
At the hardware level, Eletre is equipped with 34 industry-leading high-performance sensors to achieve quintuple perception of centimeter-level accuracy, truly achieving all-round coverage. Among them, the full-dimensional combination of 12 ultrasonic radars, 2 4D imaging millimeter wave radars, 4 angular millimeter wave radars and 4 lidars allows Eletre to have a strong full-scene perception ability, even when the lighting conditions are not ideal In the night scene, with the powerful "night vision" ability, it can still achieve accurate, sensitive and stable environmental detection coverage, full-time and efficient, and fearless night.
In terms of chip computing power, Eletre is equipped with two Avida Orin-X chips with a computing power of 508 TOPS, which is equivalent to 508 trillion operations per second. Under the guarantee of aviation-level redundancy and high computing power, relying on the three leading algorithm models of Lutes industry, drivers can accurately perceive the driving environment and level the driving risk, and at the same time, efficiently judge the driving distance and quickly plan the driving path. Not only that, the super-strong algorithm model will also learn the driver's driving habits independently, and after fully learning the iteration, realize the exclusive intelligent driving of thousands of people and thousands of faces. Finally, the intelligent cloud data factory built by Lotus will greatly improve the speed of the entire intelligent driving software update iteration.
Based on powerful hardware, algorithm software and intelligent cloud data factory, Lutes AI driving system will achieve a comprehensive breakthrough in the three scenarios of "high express/city/parking" in the future.

Strategy accelerates the accumulation of thick and thin hair.

New car,Lotus ,

Eletre, as the crystallization of Lotus's global team, is also eager to be loved by fans all over the world. In order to allow more "stubborn" families to enjoy pure driving passion, Lutes is accelerating the global layout. This year, it will continue to improve its marketing and service network in 10 countries including China, the United Kingdom, Germany, France, the Netherlands, and Norway.
Lutes has opened the layout of sales, after-sales service and flash charging network in the core areas of the world. Relying on the integrated intelligent digital solution, Lutes provides users with relaxed and pleasant car purchase, car use experience and professional and convenient energy supplement services. By the end of this year, Lutes will open nearly 50 sales and service stores in about 20 cities in China, covering core cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Wuhan, and Chengdu, radiating across the country. Lutes Energy will provide two major services: "Smart Home Charge" and "Lutes Flash Charge". It plans to build nearly 200 self-operated high-end flash charging stations in about 20 cities across the country.
Qingyan, chief marketing officer of Lotus Technology, said: "Eletre is a global model originated in the UK, which perfectly combines extreme performance with intelligent technology experience. As a fusion of breaking the sense of boundary between supercar and SUV, Eletre takes into account both urban driving and track performance, and also represents that Lotus still adheres to its persistent pursuit of pure driving pleasure in the face of today's new world of electrification and intelligence. We also fully consider the difference of each driver, give personality expression to the soul of the sports car, and customize the dream car with attitude. After all, it is always Lotus's job to make drivers happy, excited and even scream."
Never set limits, reconstructing the relationship between people and vehicles is Lutes' mission. Eletre, as the first work of Lotus's pure electric intelligence era, not only embodies Lotus's demand for innovation and driving interest to the extreme, but also belongs to the individual choice of every "stubborn" family. Eletre will gradually be given a unique soul by each driver, continue to write love in speed and passion, and create new life under breakthroughs and challenges.
Eletre has now opened reservations in mainland China, and the first batch of vehicles are expected to be delivered as early as 2023. For more information on Eletre products and related rights and interests of the first batch of car owners, please visit the official website of Lotus China www.lotuscars.com.cn.

For detailed Lotus news, pictures, specifications, full details of current models and traditional automobiles and engineering technologies, please click
Lotus Media Website: https://media.lotuscars.com

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About Lutes:
Lutes Group is located in Heisel, Norfolk, England-home to its sports car and supercar production site, Lutes Advanced Performance Center and Lutes's iconic 2.2-mile test track. Lutes Group includes Lutes Technology, Lutes Motors, Lutes Engineering Company.
Lutes Technology is a global intelligent technology company under the Lutes Group, which was formally established on August 31, 2021. As the core component of Lutes Group's "Sino-British Double Engine" strategy, Lutes Technology inherits Lutes's 74-year innovative genes and technology accumulation, and will refresh industry awareness in the fields of intelligent driving, intelligent interaction, intelligent manufacturing, etc., integrate Chinese, British and German R & D and design institutions and global resources, and be responsible for the research and development and production of global ultra-high-end intelligent electric living vehicles including Eletre, enabling the transformation of Lutes Group to electrification and intelligence. At present, Lotus Technology Wuhan Intelligent Factory is about to be completed, with an annual production capacity of up to 150,000 vehicles. Through the full-process 3D digital twin technology, digital, intelligent, visual and flexible production methods will be realized, freeing up deep customization space for each user.
Lotus Motors is a world-class high-performance sports car company under the Lotus Group dedicated to manufacturing Evora and Emira. In July 2019, Lutes released its world's first British pure electric supercar Evija in London, England, showing the world Lutes's extraordinary technical strength and future product trends, which is an important manifestation of Lutes's active embrace of changes in the global automotive industry. Until today, the Lotus brand has always followed the founder Colin Chapman's ultimate pursuit of aerodynamics, so that drivers can enjoy driving on the road and on the track.
Lutes Engineering is an internationally renowned automotive engineering consulting company under the Lutes Group, providing comprehensive and diverse consulting services to many foundries and first-class suppliers in the world. For a long time, Lotus Engineering has made outstanding contributions to breakthrough automotive engineering and automotive technology development, and has been fully recognized by the international community.

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Comment Board (7)

Xing志yuan 2022-06-02
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Advertising post

PEIPEI 2022-06-02
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Is this thing expensive

略略略 2022-06-02
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Aggressive

健康 2022-06-02
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I have never heard of this brand before.

平平帮 2022-06-02
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Great!

元神骑士 2022-06-02
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Cool!

四年 2022-06-02
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The first time I heard about this brand, after all, super running is outside my life

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