How to innovate and upgrade on the basis of the 4.0 of the 3N contact lens reducer to meet the higher needs of consumers? How to detonate users' purchasing desire and solve users' daily cleaning and storage pain points? How to control the cost to ensure the price of the products that are close to the people? If the products are reduced to be as portable as possible? The above are the major problems encountered in this project.

After the follow-up user research and analysis, and the whole video records the daily behavior habits of potential users, and finally summarizes all the videos for slice analysis, analysis of opportunity points, pain points, etc. In the sketch stage, we brainstorm many times to consider different stacks, different scenes, and different combinations, and finally evaluate a suitable solution.

1. New washing and protection system, three cleaning functions; 2. New visual experience, clean and clear operation area; 3. Reduce space waste as much as possible;

Through careful and effective user research, design and analysis, ensure the accuracy of the user's logical process in the use process. Grasp the user psychology of the target group and use the popular dark green color matching to attract consumers. New material application to upgrade consumers' experience.