Del Ge-Brand Experience in Digital Age

In the digital age, how to design a digital brand experience? Each small design detail should be examined to connect them together and keep them unified, thus strengthening brand identification in all interfaces, whether they are product-related or screen-related. Our partner Delger approached us and asked to enhance their overall brand experience. In order to accomplish this task, we seriously consider and design a consistent icon library. Being solution-oriented and based on human values is a challenge that we have always been happy to embrace.

Delger's visual grammar is our guide to defining consistency and is a unique graphic language. Our icon design is based on the identity elements of Del Ge. Circular borders, three-dimensional shapes and bold outlines are the basis of the icon library style.

Avoiding or eliminating high complexity to achieve a good visual balance is key. An important element of the user test icon is to ensure that our design is perfectly adapted to the target environment that requires rapid response to emergency situations. At this time, time is a key factor in safety and medical procedures.

After weeks of high-level detail work and valuable exchanges, we finally designed an icon library composed of more than 2500 icons, which are specially arranged and adjusted for Delge, thus creating a brand new and comprehensive brand experience in today's and future digital world.

TEAMS | Qi Si is one of the oldest design consulting companies in the world, with 5 design studios on three continents. Through innovative design methods, customers are helped to bring products from the initial design concept to the production stage, providing design consulting with strategic positioning for local and global markets.
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