Client: pineapple zebra
Design :Designest Cloud Nest Innovation Consultation
Time :2021
Service: Design Strategy | Product Design | CMF Design | Cross-border Supply Chain Integration

Pineapple Zebra is a DTC brand with technology as its core. It has received multiple rounds of tens of millions of financing and is committed to creating a series of emerging products based on sleep scenes for consumers. It is an indispensable force for emerging brands in China. Pineapple zebra GMV has exceeded 100 million in 2020, up nearly 3 times year-on-year.
Through insight into users, scenes, demands and experiences, cloud nest innovation consulting and pineapple zebra strong alliance, committed to creating new products in the eye mask market, redefining explosive products. The Yunchao team has insight into the core needs of users, proposed a new eye protection and nursing lifestyle, and used jellyfish as the source of design inspiration, combined with new materials, bionic technology and physiological medicine as the core foundation, allowing users to fully release their hands and enjoy.

-The whole silicone is integrally formed, and the comfortable material caters to ergonomics and maximizes the soft muscle quality of the jellyfish
-New Materials + Bionic Technology + Physiological Medicine as Support to Scientifically Solve Eye Fatigue
-Intelligent anti-scalding, three zones are evenly heated
-Innovative magnetic adjustment buckle, more convenient to wear
-Parametric texture printing highlights product technology
-Structural design optimization, overall volume reduction 50%, folding storage more portable
-Light effect feedback, charging and light prompt on
-Silicone material is easier to clean and stain-resistant than traditional eye mask market