Made for love, love is more touching than food.
A box of small cookies is full of the taste of love. Nicholas Tse promoted the charity sale for free, and anchor Sydney praised and recommended it. This time# Alibaba Public Welfare# United# Jia Jian Geometry#, using design to link public welfare, sex transmitters, using design to display brands, so that brands can drive public welfare. Let "Xi Han Er" find confidence in life in this sweet industry.

How to show warmth and happiness through design and convey it to consumers is our huge proposition.
We take "Zhou Zhou", a star employee of Xihaner, as the image prototype, take the scene of making bread and cakes as the axis, select cooking tools and Nanjing elements representing the location of Ed's bakery as the design clues, and select handmade illustrations and traditional printing methods. The slightly rough printing texture shows the pure manual characteristics of the product. Through the lively and simple flat illustration style, it shows the theme picture that Xi Han Er is happy, happy and thriving with his own strength.

It is better to teach fish than fish. The original intention of Ed Bakery was to hope that they can have a survival skill and let them find confidence in life in this sweet industry.

This is also the public welfare method recognized by Jiajian Geometry.
Public welfare should not be just a donation of materials. Among the values of Jiajian, relying on one's own efforts to obtain identity value is more worthy of encouragement and respect. Ed Bakery enables Xihaner to realize self-worth through her own efforts and be treated equally and respectfully. This is also the same as the way of creating value in simple geometry. Therefore, we are willing to offer our joint efforts to such value-creating public welfare organizations.

Service Customer: Ed Foundation-Ed Bakery
Operation Team: Alibaba Public Welfare
Design Team: Jiajian Geometry XIVO
Service Content: Packaging Design | Illustration Design | Packaging Visual Presentation

01
A bakery hidden in a small alley.

There is a very humble alley on Nanjing Shanghai Road-Big Mace Silver Lane
There is a small courtyard 150 meters into this alley.
There is a very humble bakery in the yard-"Ed Bakery]

There is a special group of children here. They are called "Xi Han Er"
Although mentally handicapped, it can make fragrant cakes.
Even Nicholas Tse called for it

"Xihaner" is actually another name for the mentally handicapped.
The reason why they are given such a beaming title is that these children are "very happy and very simple" throughout their lives ".
But the vast majority of "Xihaner" cannot live and work normally.
As the country's first professional non-profit organization to serve people with intellectual disabilities,
The Ed Foundation founded Ed Bakery to "help this group of marginalized people integrate into society".

02
Link Public Welfare with Design | Love and Bread

Through Alibaba's public welfare, Jiajian Geometry came into contact with this caring public welfare organization and was moved by their public welfare spirit of creating value for the society. Knowing that they have opened an online store on Taobao, but lack more commercial design support, we decided to provide them with public welfare design services.
Starting from this special hand-made cookie gift box packaging, let love really produce value in the market.

Use design to show the brand and let the brand drive public welfare.

03
Cookie of Love | Warm Orange Hand Delivers Warmth

We take "Zhou Zhou", a star employee of Xi Han Er, as the image prototype, the scene of making bread and cakes as the axis, and the selection of cooking tools as the design clue. Through the lively and simple flat illustration style, we show the theme picture of Xi Han Er's happy, happy and thriving with his own strength. The illustration also incorporates the cultural landmarks of Nanjing, demonstrating that this is a regional cultural creation companion gift.

The illustration lines have a rough and childish feeling, which just echoes the handcrafted characteristics of Xihan's hand-made cookies. Orange and yellow are used as the background to create a warm visual atmosphere like sunshine, so that customers who buy gift boxes can share the warmth brought by this love.

Design Dialogue | From "Design" to "Social Planning"

Q1: The packaging structure of the product still adopts the form of heaven and earth cover. What are the considerations?

XIVO: Ed used general-purpose packaging boxes on the market before. It took students several months to learn how to fold these packaging boxes. Therefore, in terms of box shape, we have retained the form they were familiar with before, so that they can enter the working state faster when using new packaging.

Q2: Illustration is very special and gives people a feeling of happiness. I heard that it was only after seeing Xi Han Er?

XIVO: Yes, although I only met Xihaner for a few hours, I can feel their happiness and pride. Compared with public welfare, we want to convey their happiness and pride of self-reliance.

Therefore, in the form of illustration, we spread all over the picture in the form of divergence. The kitchen is their dream playground and the paradise of love. Forks and rolling pins are their toys and magic wand.
Here, like all ordinary workers, they harvest every bit of life through their own efforts. Obstacles and defects do not make them depressed, but live a more dignified life in another way. We want to pass on this happiness so that consumers can be infected by their simple happiness when they get this gift box.

Just as the mission of public welfare is to create a better world, so is the mission of design. A good design lies in the details of its heart, which makes people feel respected and the connection between people, so as to realize the transformation from "design" to "social planning.

Design Dialogue | Teaching Fishing for Lover

Q3: How to view the relationship between public welfare and design? How to link public welfare with design?

XIVO: The crisp, loose and delicious cookie that made Nicholas Tse call is not inferior to that of a professional pastry shop, although it is made by Xi Han Er. Behind it is Ed's years of vocational training for Xihaner. Cookie making that normal people can learn in three days. Zhou Zhou, who suffers from Down's syndrome, is unable to control the muscles of his fingers and use his hands as flexibly as normal people. It took three years and countless failures to finally complete a qualified cookie. Hui Hui, who once heard the voice of strangers and would cry, can now not only make cookies completely, but also greet customers voluntarily...

It is better to teach fish than fish. The original intention of Ed Bakery was to hope that they can have a survival skill and let them find confidence in life in this sweet industry.

This is also the public welfare method recognized by Jiajian Geometry.
Public welfare should not be just a donation of materials. Among the values of Jiajian, relying on one's own efforts to obtain identity value is more worthy of encouragement and respect. Ed Bakery enables Xihaner to realize self-worth through her own efforts and be treated equally and respectfully. This is also the same as the way of creating value in simple geometry. Therefore, we are willing to offer our joint efforts to such value-creating public welfare organizations.