In June 2018, he participated in the public welfare design project of Ant Financial Services under Alibaba, and designed a series of new products for the national intangible cultural heritage "Xiaoyu Bamboo Art.
In June, it began to accept the design needs of Ant Financial's public welfare design, and developed and designed a series of new products for the national intangible cultural heritage "Xiaoyu Bamboo Art", which are more suitable for the needs of modern life and in line with modern aesthetics. Through the communication with the public welfare design staff of Ant Financial Services, we have a better understanding of the significance of this project, which can combine the traditional craftsmanship of "Xiaoyu Bamboo Art" with modern design, increase the inheritance of the intangible cultural heritage, and better promote "Xiaoyu Bamboo Art", increase the added value of the product, and the inheritors of "Xiaoyu Bamboo Art" have better income generation. The design work officially started on July 1.
I communicated with Wei Lumian, the inheritor of the intangible cultural heritage of "Xiaoyu Bamboo Art", and also learned about it with the Academy China Foundation. Through telephone communication, I have a deeper understanding of Xiaoyu Bamboo Art, not only the understanding of the project background, but also the current problems encountered, and continue to understand and analyze the technological characteristics of "Xiaoyu Bamboo Art.
Through continuous communication, we analyze the current situation of the project and analyze the current situation of "Xiaoyu Bamboo Art" with low production efficiency, traditional functions, disconnection from modern life, low quality of product details and high production cost. What is the cause of this situation? Through the current situation to dig deep-seated reasons, only to find the problem, we designers can better design.