BROKEN SHELL PROGRAM

The shell breaking plan comes from an idea of creating new life. Eggshells can be for protection, while broken shells are for new life. A design soul from scratch is the entrepreneurial story of the shopkeeper. Eggshell as the theme, broken shell as a memorial, to commemorate the first entrepreneurial life. Starting from a logo, it started a journey of unbreakable design. It does not break the 80 ㎡ commercial space, the brand name is Coding life, and the Chinese literal translation is "buckle nail 」. Chinese uses codes to record life, and brand products are mainly intelligent living products. From the beginning of logo design, we point out the key words we give to this store design, kindness, theme and sense of science and technology. The appearance design of the store, with the hollowing out of the steel structure, the arc surface of the white eggshell, the extension of the egg yolk finish, and the combination of three elements, completely establishes a theme shape of the eggshell. This is a new plan to break the rebirth, a theme, and a shop sign. From the outside to the inside of the store, from modeling to use, from display to experience, and then to cash register, we have made the moving line become the dividing line of the functional area and the product become the leading role on the moving line, which is concise and interesting. The positioning of the store emphasizes experiential purchase, so we have set up areas to experience intelligent products in the center and both ends of the whole space. The curved desktop design makes it easier for users to approach and gather to achieve the effect of a small exhibition. The whole store has placed product display cabinets with maximum space utilization. The combination of log color and white eggshell presents a comfortable and friendly shop atmosphere under the adjustment of light. Breaking the shell is a process of establishment, growth, and then breaking. It is the entrepreneurial feelings of the shopkeeper and the connotation of this design.