A lamp lights up the road of product transformation.
Midea, hand in hand, hopes to design a children's eye-protecting desk lamp that breaks through the tradition, has a completely different appearance from the market, and is extremely creative and interesting.
In order to add fun to children's learning, Jiajian Geometry boldly uses the bright yellow and orange color preferred by children as the main color of appearance. The building block base can be carried by children at will to build their own desktop scenery and stimulate children's imagination and creativity. At the same time, combined with advanced technologies such as intelligent induction dimming and no blue light, it is equipped with AAA full spectrum lighting technology, which is the highest standard in the industry, to protect children's vision development and create the best vision experience for children.

Serving Customers: Midea
Design team: jiajian geometry XIVO DESIGN
Creative Presentation: Li Zhi, Deng Zhipeng, Yang Kang, Chen Zhihui
Service Content: Product Strategy | Product Appearance Design | Product Structure Design | Handboard Supervision | New Media Vision

When taking over this project, we have been thinking about what is best for children.
Of course, it is the child's favorite.

We want to give our children more free thinking space and build their own kingdom in the small space of the learning platform.
We thought of building blocks, which made a breakthrough in integrating the position of the lamp base and the rotating shaft into the building blocks that children like, so that children can create various shapes and build their own "kingdom". In order to avoid collision accidents, the whole design adopts rounded corners to give children better protection.

In order to avoid collision accidents, the whole design adopts rounded corners to give children better protection.

In terms of color selection, we start from color psychology and use bright yellow with great vitality and creativity as the main color to make learning more interesting.

Of course, the most important thing about the desk lamp is a lighting function. How to protect children's eyes more on the premise of satisfying the lighting function is the focus of our consideration.

We have made a perfect combination of the height of the desk lamp and the area of the light source. The lampshade adopts a square light-emitting surface with an effective light range of ≥ 100cm, which is twice as large as the aperture of ordinary desk lamps and 1 turn more comfortable. The lamp bead adopts a side-emitting eye protection design, which effectively disperses the highlights without forming shadows. When children read and write under the light, it is not easy to affect their sight and produce visual fatigue.

Finally, we also add interesting and easy-to-use thinking to the experience.

The base of the desk lamp is equipped with four practical function keys: "reading," timing, "photosensitive" and "delay". The shape design continues the round raised part elements of building blocks, increasing interactivity and interest, and at the same time makes the overall style of the upper and lower shape structures of the desk lamp more unified.

The brightness of the light is adjusted by sliding the touch screen to reduce the repeatability of the keys.

At the same time, combined with tomato learning method, 45-minute timing function can improve children's learning efficiency, help children focus and concentrate, and form good habits.

The 60-second delay function is also configured to leave without feeling dark. Humanized design cares more for children and gives more sense of security.