Project Party: Guangliang

Awarded: Red Dot Design Award 2019

Our service: award declaration | visual communication | booth construction | warehouse logistics

"Speak with data" is the motto of the packaging design of four alcoholic beverages, each with a different share of the base drink. The corresponding proportions of 19 per cent, 29 per cent, 39 per cent and 59 per cent are clearly marked on both the bottle and the outer packaging. Through these figures, the design not only illustrates the core quality of the beverage, but also ensures transparency and conveys that the brand accepts the monitoring of some consumers. The expressive design packaging is made of environmentally friendly, recyclable materials.