Beauty and skin care products are still a hot topic of discussion. The awakening of the sense of love of beauty and the change of consumption concept have made people pay more and more attention to themselves. Today's young people accept and actively try medical beauty, hoping to make people exquisite and beautiful through the service of medical beauty industry. Therefore, the design of medical beauty instrument has become a new demand of users.
According to the survey, driven by consumer awareness and consumer demand, institutions and doctors on the supply side have strongly boosted the rapid development of the light medical beauty industry, and China's light medical beauty market is expected to grow by 46.4% year-on-year in 2021. Thus, the light medical beauty market has huge room for growth. At the same time, fast hands, trembles and other content platforms have also stepped into the field of medical beauty, coupled with the industry supervision continues to strengthen, making the competition more intense.
Medical beauty products play an increasingly important role in people's daily skin care and maintenance. How to quickly attract consumers in the highly competitive beauty market environment has become an important focus of the industry and can attract consumers There are many factors, mainly to capture innovation and meet the hidden needs of modern consumers.
1. Smooth modeling
Human beings are visual animals and like all external beautiful things. As a medical and aesthetic product, its appearance and appearance must be one of the best. In the design of medical and beautiful products, it is necessary to fully reflect the simplicity, fashion and avant-garde of this product category. The appearance of the shape can not be straight wait for a while without change, more use of soft curved surface, full of streamline, so that beauty products more change. Medical beauty products should have an appropriate body ratio and be as delicate and small as possible, so as to better fit women's palms and improve their use experience.
2. Novel color matching
In the market of many medical and beauty products, why can users pay attention to your medical and beauty products at first sight? Novel color matching can be done! A beautiful and fashionable medical beauty product is always much more outstanding than a single color medical beauty product. High saturation color, contrast color, contrast color, jump color, gradient color, etc., can represent the personality of the product, enhance the first image of the product, but also improve the user's desire to buy. Accurately grasp the popular trend of color, reasonably use color matching, and shape the product temperament of medical beauty products.
3. Unique technology
It is also a medical product with a plastic shell. One of the products uses special processing technology and surface treatment, such as electroplating, surface over UV, use of special paint and other treatment methods to treat the surface of the product, making the surface effect of the plastic more unique and more noticeable than the other product. Medical beauty product design with different materials, such as plastic with metal, metal with glass and other materials mixed and matched, can also collide with different product taste.
As a designer, we should pay attention to every detail in our life, constantly think and explore, discover and solve problems, have a pair of eyes that are good at discovery, and apply the elements seen in our life freely according to the characteristics of our products. We should pay more attention to the needs of the industry for the design of fashionable medical and aesthetic products.
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