Forbot Fubide is a technology-based enterprise rooted in China and facing the world. Its brand name contains cultural connotation and collides with traditional culture and modern technology.
The word "Fu" represents the most simple expectation of the Chinese people-the family, that is, "consummation", and the word "show" represents the Chinese people's prayer for this consummation. Wufu Linmen is a well-known idiom, and "Wufu" represents perfection in the Chinese context, namely "Shoubi Nanshan", "Gongxi Fortune", "Health and Peace", "Noble Morality", "Good Beginning and End", but life is always unsatisfactory and imperfect. Therefore, we hope to embody "Fu" in abstraction and branding, and compare "Five Fu" to five circles, one of which is not a perfect circle, which represents all kinds of imperfections in life. Using such a new concept in the brand logo runs through the whole brand concept, and also represents Fubide's understanding of culture.
We also introduce the dynamic expression means of multimedia, so that the positive circle is randomly expressed as an ellipse, so that the visual performance of the brand is more diversified, and at the same time, this "imperfect" concept is flexibly expressed through modern means.