"To love oneself is the beginning of a lifelong romance."
OIDIRE is occasionally fascinated by exploring exquisite lifestyles, adhering to the original intention of "bringing good design and good products into everyone's daily life", leading everyone who pursues quality life into a fantasy journey about elegance and surprise.
With regard to the wonderful ideas of science and art, ideal and reality, we have put forward a new brand Slogan of "meaning life, decorated with surprise"; it is a deep resonance of Oscar Wilde's "the essence of romance is uncertainty". "Surprise" here embodies the uncertainty and variability in life, the beauty of life lies in its unpredictability, and every moment contains the miracle of transformation.
We embrace change, but at the same time we are eager to explore the rhythm behind the possibilities. The OIDIRE brand logo graphic skillfully combines the core letters "O" and "D" in the English name, so that Slogan, who "means life and decorates surprises", can be better interpreted. "O" symbolizes perfection and harmony and conveys the form of comfortable life. "D" pays tribute to the essence of western calligraphy, opening the entrance of romanticism with smooth and tense lines and accurately outlining the elegant style of OIDIRE as a small household appliance brand for exquisite life.