Harbin is a city full of conflict. It combines the old and the new, the middle and the west, the elegance and the vulgarity, the movement and the stillness, the ice and the fire... An interesting city must contain great contradictions. Harbin is like a kaleidoscope. Through it, you can see a more interesting world.

Project time: 2024
Project Content: Urban Strategic Positioning-Urban Brand Design-Urban IP Building-Urban Cultural Tourism Planning-Urban Accompanying Ceremony Design
Project Honors: Lilac Silver Award 2024
Project brief introduction: in 2024, zou innovation group will set up 6 city brands, which is a "one-time" city brand plan. Designers understand its value.

City brand strategy and IP image, followed by release.