In 2024, International Zou Innovation Group will set up six city brands, one of which is a "one-time" city brand plan. Designers all know its gold content, meowed.

Project time: 2024
Project Client: Hulin Municipal Government
Project Content: Urban Strategic Positioning-Urban Brand Design-Urban IP Building-Urban Cultural Tourism Planning-Urban Accompanying Ceremony Design-Urban Sculpture Design
Project Honors: Lilac Award 2024
Project Description: Hulin City is a county-level city under the jurisdiction of Heilongjiang Province, which is managed by Jixi City. The original city orientation of Hulin City was: Poetic Words of Ussuri and Secret Treasure Island. The international industrial design believes that this position does not have outstanding advantages compared with China's well-known landscape scenery. Therefore, we reorganized the resource endowment of Hulin, replanned the positioning of Hulin, replanned the urban cultural tour route according to the urban positioning, and designed a brand-new urban image.

When planning the brand of Hulin City, we dug deep into the cultural background and found that Hulin had three influential historical events: the end of World War II witnessed the country's decline to rejuvenation, corresponding to the spirit of the Anti-Japanese Alliance; Zhenbao Island's self-defense counterattack promoted the transformation of the world pattern and echoed the spirit of Zhenbao Island. The fire of the Great Northern Wilderness helped the nation to overcome the food crisis and demonstrated the spirit of the Great Northern Wilderness. Every time, the national movement is getting stronger and stronger ".

In addition to historical events, "tiger" is a unique cultural symbol that runs through the tiger forest. Many attractions such as the world's first tiger, tiger fortress, etc. are named after the tiger. The tiger forest, which was a solemn place in ancient times, has regarded the tiger as the patron saint since ancient times. Jurchen, Manchu, and Hezhe all respect the tiger culture, and the tiger culture is an important part of Chinese traditional culture. Although there is no active tiger, it has a profound spiritual inheritance. It fits with "metaphysical means, metaphysical means.

Analyzing the three major events, the victory of Hutou Town in World War II laid the cornerstone of New China, which is the way of heaven; the battle of Zhenbao Island defended sovereignty and was the way to be human; the 850 farm of the Great Northern Wilderness became a granary, which was the way to the earth. Heaven, earth and people merged in the tiger forest, echoing the "king" of the tiger ". After clarifying the profound tiger culture of Hulin, it was discovered that it had a relationship with dragon culture. Nurhachi was once called "Dragon and Tiger General", which echoed the concept of "National Movement. Therefore, we take this as a guide and advocate the concept of "transportation" of using national transportation to promote self-transportation, national transportation to promote family transportation, and national transportation to promote enterprise transportation, and integrate the city's tourism resources. At the same time, it borrowed "Dongfanghong", which is familiar with the cultural base model of the post-70s, 80 s and 90 s, as the city coordinates to narrow the distance between people and the tiger forest, and put forward "Dongfanghong, in the tiger forest".