Remodeling Classics with Modern Laws

First, I went through the old photo factory of that era, the bearded brewer, the uniformed workers, the fermentation barrels,

Centennial craftsmanship, urban origin, classic taste and craftsman spirit are gradually clear in front of us.

When awakening a century-old taste, how can the authentic sense be truly revived?

The design of modern China is not to recreate the past but to retranslate the past into a visual language that can be understood today.

HD REMASTER, HD remake

HD, in order to restore a century of classic taste

Remake, in order to renovate the brand visual language system.

Printmaking Old Harbin Winery

Vintage prints on the main label

Strengthening the Story and Historical Substitute Sense of the First Domestic Brewery

On the back label, the carbon rod texture is used to shape the group image of the brewing master.

Every texture is telling about a hundred years of craftsmanship.

The use of symmetrical composition and decorative border continuation of the classic version of the sense of ceremony

while simplifying redundant information

Historical narrative and modern communication are unified here