The new "Yurong" series

"A hundred years of circulation, it has always been the spiritual coordinates of Eastern aesthetics-implicit, calm, and has its own tone"

Shuangmei was born in 1898. It is the first high-end beauty brand in China to go to the world. It is the most vivid modern beauty on the month card. It is the gold medal winner of the Panama World Expo and the unspoken aesthetic understanding on the dresser of a generation of celebrities.

In the packaging remodeling of the new Yurong series, we see it as a conversation that spans the century-how to find a more accurate expression for the modern and accent that belongs to Shanghai in the contemporary context? Reshaping the East-West Rhyme that once amazed the world.

Name of Work | Shuangmei Yurong Series Packaging
Brand Holding | Shanghai Jahwa United Co., Ltd
Original Design | Tiger Pan
Executive Design | Xia Xuedan Chen Xiaoyue
Visual Presentation | Wang Qichang
Process Design | Xie Zhangkun and Lu Miaorong
Project Management | General
Media Relations | Xiang Lingli